Director, Device Marketing Partnerships

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Director (Non-MVPD), Device Marketing will report into the Sr. Director of Device Marketing at Peacock and will be responsible for leading the paid and earned media strategy across Peacock’s streaming distribution partner platforms, such as Roku, Amazon Fire TV, Samsung, PlayStation, and others. As Device Media subject matter expert, the role will work closely with Peacock’s Insights team, Media Planning team, Partnerships team, and media agency to drive subscriber growth across our non-MVPD partnerships (e.g. mobile, streaming players, smart TVs, and gaming consoles). This is a high-profile, partner-facing role with touch points across Peacock and the larger NBCU enterprise.  Additional Responsibilities Include:

• Develop strategic marketing roadmap for each partner. Identify KPIs, define annual objectives, and deliver a plan to optimize campaign efficiency.
• Lead a team responsible for the media planning, trafficking, and execution of media inventory, as well as managing co-marketing initiatives as part of the distribution partnership
• Provide consultative and strategic input into the greater paid media plan across marketing teams
• Allocate and optimize within the device marketing budget based on qualitative data, A/B testing and incrementality testing  
• Establish, implement, and measure the effectiveness of partner campaigns that drive awareness for subscriber acquisition, engagement, and retention
• Support Peacock’s major content tentpoles, including Original Content, Movies, Sports, Live Events, and Acquired Series
• Collaborate with subject matter experts across the business to deliver a best-in-class experience to prospective, active, and former customers
• Drive efficient net subscriber results through multiple growth marketing efforts, including earned marketing, pricing and promotion tactics, and bespoke offers

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $140,000 - $170,000 (bonus eligible)

Qualifications

Qualifications

• 6+ years of Device/OTT/CTV media experience
• Strong knowledge of the OTT landscape
• Prior experience managing and executing on-platform offers specifically with OTT/CTV inventory
• Performance marketing and brand experience within media and entertainment industry

Desired Characteristics

• Analytical skills, with the ability to build and present business cases to senior leadership
• Strong partner engagement skills with the ability to develop relationships, and strengthen existing partner relations
• Organized and structured, ability to reliably deliver on plans and forecasts is critical
• Familiarity with negotiating, understanding, and enforcing contracts
• Highly strategic and experienced in leading cross-functional teams to orchestrate, collaborate, and successfully seize opportunities
• Excellent communication skills, confident in managing, influencing and growing relationships with stakeholders internally and externally
• Prior people management experience
• Comfort with a fast-paced, always-on, start-up environment
• Collegial and persistent personality, and excellent interpersonal and presentation skills
• Strong Excel and PowerPoint skills
• Excellent communication skills
• MBA Degree Preferred

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, cre