Audience and Events Marketing Manager
WaitWhatAbout the role
WaitWhat is seeking an Audience and Events Marketing Manager to build and grow the audience for Masters of Scale Summit and other WaitWhat experiences. This role owns the full attendee journey—from building and recruiting an extraordinary audience to executing the marketing campaigns that drive registration and delivering an exceptional attendee experience.
The ideal candidate brings an audience development mindset: you know how to develop community, increase conversion, and drive registration through a combination of thoughtful outreach, founder recruiting, partner engagement, and strategic marketing.
You'll combine relationship-driven audience development, strategic marketing, CRM operations, and event registration execution to assemble one of the world's most influential communities of founders, executives, investors, innovators, and cultural leaders.
Reporting to the Sr. Director of Marketing and Audience Development, you'll work cross-functionally with editorial, design, partnerships, production, and leadership, with significant autonomy.
Responsibilities
Audience Development & Community Building
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Build and grow the Summit audience through relationship-driven outreach, founder recruiting, strategic partnerships, alumni engagement, and targeted marketing campaigns
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Pull attendee history and lifecycle data from HubSpot, deduplicating across internal lists, and coordinating high-touch invite campaigns
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Partner with the Sales and Partnership team to expand audience acquisition through referrals, ecosystem partnerships, and new growth channels
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Cultivate year-round relationships with alumni, partners, referral sources, and ecosystem leaders, while serving as a trusted ambassador for WaitWhat's experiences
Marketing Strategy & Campaign Execution
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Own the Summit marketing calendar, including registration campaigns, promotional pushes, partner activations, and audience growth initiatives
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Develop integrated marketing campaigns across email, web, social, newsletters, and paid channels—from strategy and messaging through creative briefs, production, and execution
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Manage the internal review and approval process for campaign materials, exercising judgment on when to escalate to senior leadership
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Track campaign performance and conversion metrics, continuously optimizing messaging, segmentation, and audience acquisition strategies
Attendee Experience & Communications
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Own attendee communications across the full event lifecycle, from registration confirmation through post-event follow-up, developing communication strategies that create a premium attendee experience
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Serve as WaitWhat’s primary point of contact for Summit attendees, providing prompt, polished, and high-touch customer service to executives and founders
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Coordinate communications across speakers, partners and operations. Gather attendee feedback through post-event surveys and translate insights into improvements for future experiences
Registration & Marketing Operations
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Own HubSpot and registration operations, including workflows, automation, billing, reporting, discount codes, and attendee lifecycle management
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Oversee data integrations between HubSpot and event platforms, including attendee data pushes, badge category assignments, and on-site check-in readiness
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Triage escalated customer service inquiries from the contract support team, resolving registration and application issues through HubSpot due diligence
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Build reporting dashboards and provide regular insights on audience composition, pipeline health, conv
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