Senior Director Creative Services

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Job Description

Opportunity at a Glance
This position is responsible for directing the development and implementation of marketing strategy for assigned institution or Center of Excellence. This includes (but is not limited to) digital marketing channels, branding objectives and strategies, and marketing communications.  The Senior Director is also responsible for managing the marketing staff and agency partners and working in cooperation with various functional teams to achieve results.

Responsibilities

• Directs the operations of the Marketing Department to ensure marketing services are provided
• Guides and directs the development of the creative work to organization's advertising and marketing efforts.
• Oversees all marketing communications including branding, print, public relations, collateral materials, direct marketing activities, events, conferences and the website.

• Develops annual brand planning process and leads the overall development of marketing plans and strategy.

• Leads the the identification and development of new product and service offerings and serve as marketing lead on new product initiatives

• Ensures the positioning is articulated in a clear and consistent manner in all communication vehicles.

• Selects, trains, motivates and develops marketing staff staff and builds strong productive relationships with key functional areas

• Ensures all marketing communications are coordinated, supports marketing objectives and are an effective expenditure of resources.

• Tracks, measures and evaluates the results of marketing programs in order to recommend and execute changes to the plan.

• Directs market research and translates insights into meaningful strategies and tactics and implements as needed.

• Leads periodic brand performance reviews, to ensure that brand strategies and performances remain on target in relation to overall corporate objectives.

• Develops and oversees management of marketing budget and ensures projects are completed on time, and on budget.

• Completes other duties as assigned.

• Performs other duties as assigned

• Complies with all policies and standards

Qualifications

• Bachelor's Degree required, Master's Degree MBA preferred, or other advanced degree.
• 10 years marketing experience, ideally in product / brand management role required.
• Additional experience in other product or marketing roles preferred.
• Experience in new product development process – ideation, design, development, launch required. 
• Experience with strategic marketing – competitive assessment, market analysis required.
• Experience with range of consumer research methodologies required. 
• Experience/exposure in implementing product or brand marketing structure and approach in an organization preferred.
• Demonstrated ability to transfer marketing skills to broad range of products or services (and ultimately higher education).
• Demonstrated ability to work in matrix environment where coordination and integration is critical.
• Strong analytical, problem-solving, and critical-thinking skills.
• Extremely strong verbal and written communication skills.
• Demonstrated success in leading cross-functional teams to achieve desired outcomes.
• Passion for education a plus.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for