Director, Product Marketing

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

 

We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

 

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PRODUCT MARKETING. 

As the Director of Product Marketing, you will be responsible for leading and scaling the product marketing function for Catapult, a high-growth SaaS B2B company in the sports industry. In this role, you will drive the development and execution of go-to-market (GTM) strategies, positioning, messaging, and product launch initiatives. You will lead a team of product marketers, working closely with cross-functional teams to drive product adoption, market differentiation, and customer engagement. This role is crucial in communicating the value of our products to both internal teams and external audiences, ensuring alignment with business growth objectives.

This Director of Product Marketing role is ideal for a strategic, customer-centric leader who thrives in a dynamic environment and is passionate about driving product success in the SaaS and sports industries. If you’re excited about shaping the future of sports technology through innovative marketing, this role is for you!

 

WHAT YOU’LL DO 

Product Marketing Strategy & Leadership:

• Develop and execute the overarching product marketing strategy for Catapult, aligning with our growth goals in the sports tech space.
• Lead the go-to-market (GTM) strategy for all new product launches and features, ensuring cross-functional alignment with product management, sales, and marketing.
• Shape product positioning, value propositions, and messaging to ensure differentiation in the market and strong customer resonance.
• Own the product lifecycle from a marketing perspective, including market research, customer insights, and competitive analysis.
• Serve as the voice of the customer, gathering feedback and insights to inform product development and improvements.

Team Leadership & Development:

• Lead and mentor a team of product marketers, fostering a culture of creativity, innovation, and collaboration.
• Develop and implement frameworks for team development, helping team members expand their skills in areas like positioning, messaging, and competitive analysis.
• Ensure seamless coordination within the product marketing team and cross-functional collaboration with other departments, such as Sales, Product, and Customer Success.

Go-to-Market (GTM) Execution:

• Oversee the planning and execution of global product launches, ensuring alignment with key stakeholders across the organization.
• Drive market penetration and expansion strategies, delivering compelling campaigns that build awareness, drive adoption, and generate demand.
• Partner with the sales team to create effective sales enablement materials, including product presentations, battle cards, case studies, and customer testimonials.
• Lead competitive analysis efforts, identifying market opportunities and key differentiators for our products.

Customer-Centric Storytelling & Positioning:

• Develop compelling product narratives and positioning that resonates with target customers, including sports organizations, leagues, and professional teams.
• Create messaging frameworks for each product that clearly communicate product benefits, use cases, and the unique value it delivers to the market.
• Collaborate with the content and creative teams to develop product-related assets such as whitepapers, blogs, video scripts, and webinar