Grassroots Advocacy Associate USA

The HALO Trust’s Washington, D.C. office is seeking an enthusiastic professional to support HALO’s Congressional affairs arm. This individual will be responsible for leading grassroots advocacy efforts in coordination with the Head of Congressional Affairs & Strategic Engagement, to support legislative goals and build stronger ties between constituents passionate about addressing conflict issues and their Congressional representation.

This role is critical in ensuring that large volumes of constituents and community leaders are actively engaging Members of Congress in encouraging support for demining and related programs, and building HALO’s public profile as a premier advocacy organization.

This position will work closely with the Congressional Affairs, Communications (US and UK) and Philanthropy teams.

About The Halo Trust

The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 25+ countries and territories employing over 12,000 people.

HALO’s Washington, D.C. office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO’s teams working overseas.

Key responsibilities include:

General:

• To support the design and implementation of a strategy that aims to grow HALO’s grassroots advocacy network, enhance advocate engagement and steward advocates, while building HALO’s public image as a leading advocacy organization
• To input and manage advocacy contacts, groups, and listservs within HALO’s advocacy database, Quorum
• To identify the best mechanism for collecting key information from advocates, and to create and manage a sophisticated listserv system that ensures advocates receive customized content
• To map annual grassroots campaign plans, push legislative agenda in innovative ways and to manage the campaign calendar.
• To regularly draft campaign content (imagery and text), audiences, timelines, and communication
• To implement digital marketing strategies in coordination with the communications department, and to ensure the right campaigns reach the right audiences with the right messaging via email, text, social media, and other means.
• To support strategy in generating advocate support for HALO’s research & development partnership with the Department of Defense
• To work with the communications team to update the Advocacy section of the website
• To keep up with best grassroots and grasstops advocacy practices, adapting tactics as needed
• To coordinate with existing advocacy partners and HALO ambassadors to maximize advocate campaign engagement, and to develop new partnerships
• To conduct analysis and provide reports on campaign performance, and to provide recommendations for change
• To provide reports on actions to Congressional offices for use in direct advocacy efforts
• To provide input on the annual expense calendar for required paid services and needs.
• To represent HALO at events, as needed
• To work with the Communication team to identify gaps in digital and physical assets

Advocate and partner recruitment:

• To maintain current tactics and research, and to implement new tactics and platforms to significantly grow HALO’s grassroots advocacy network
• To regularly work with paid advocate recruitment services, such as CARE2, to draft campaign content and to input data into the database.
• To design and implement a student/young professional advocate engagement program
• To establish a program to engage volunteer leaders in regional based recruitment efforts
• To build partnerships, lead event planning and implementation, build awareness of issues and generate support with universities, community groups, veteran’s groups, affinity groups, etc.
• To liaise with the communications department to build strategies to recruit advocates across various digital platforms, and to identify areas for expansion
• To serve as a general cheerleader and public voice for getting people involved in advocacy for HALO.
  

Advocate engagement & stewardship:

• To review and build an email welcome series for new advocates and SOPs
• To draft aesthetically pleasing and impactful communications to educate advocates about issues, and keep the