Senior Marketing Content Specialist

Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee shop to the large construction company that employs local people, our goal is to help businesses succeed and our communities thrive. 

With offices in Arizona, California, Florida, Kansas, Missouri, New Mexico, Nevada and Texas, we’re strong, growing and committed to supporting the communities we serve. We extend this commitment to the community to our associates, offering annual paid volunteer time off and charitable-matching opportunities. Voted a Best Bank to Work For by American Banker for multiple years, we offer our associates an array of benefits and the opportunity to chart their own career path with us. Join us in the pursuit of our mission to guide people to a lifetime of financial success, and enjoy a career filled with professional growth opportunities, interesting colleagues and the satisfaction of supporting our communities. 

Together, there’s no stopping you!

Job Title:

Senior Marketing Content Specialist

Job Description:

Summary

The Senior Marketing Content Specialist role is responsible for developing, managing and executing high-impact content strategies that strengthen the Enterprise Bank & Trust brand and support business objectives across all marketing and communication channels. This role partners closely with Senior Leadership, Business Lines, Senior Marketing Content Manager and the broader Marketing team to create compelling, consistent messaging that engages target audiences and drives business results.  Serving as a strategic liaison, this position ensures content is aligned with organizations brand marketing initiatives and communication objectives while delivering seamless and cohesive client experience.

Essential Duties & Responsibilities

• Oversee centralized editorial calendar to support content visibility, transparency, production, brand governance and regulatory compliance

• Lead content inventory and curation updates to central repositories (content asset management, website, MAP, Enterprise Vault, etc.)

• Maintain a detailed content inventory; identify gaps and make recommendations to Senior Marketing Content Manager, Senior Leadership, Business Line Leaders and the Marketing team

• Aggregate and maintain inputs for content, including audience insights, personas, messaging, competitive information and feedback from content contributors and users

• Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation and maintenance

• Create, manage, contribute to and publish content to support inbound content marketing and outbound content programs, working closely with internal stakeholders and subject matter experts

• Manage content localization on the basis of content strategy, regional needs and expectations

• Together with content and campaign teams, design and optimize workflows, standards, and processes for content asset management

• Collaborate with web and digital teams to audit, draft and optimize messaging across websites.

• Develop or edit and optimize web copy to align with best practices including SEO and GEO

• Assist the content team in whatever ways needed to support a strong content function

• Perform other duties as assigned 

 

Qualifications

• Fast learner, able to understand new and changing technologies and processes

• Flexible and able to shift strategies and tactics when required

• Tremendous attention to detail and accuracy when performing tasks

• Strong teamwork skills - the ability to coordinate with multiple teams is essential

• A finisher with high level of personal ownership of team performance

• Exposure to working with Stakeholders within an organization

• Experience with working directly with Senior Leadership and Business Line Leaders

• Knowledge of a wide range of marketing techniques and concepts

• Excellent communicator with strong technical aptitude, including excellent writing and editing/proofreading skills, including experience following style or brand guidelines

• Strong project management and or