Sr. Analyst, Title Marketing Insights and Analytics

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

NBCU’s Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic prowess to leverage various data sources to drive cross-platform audience and marketing insights. The person in this role will report directly to the Director of Title Marketing Analytics within the Media Analytics team and will support multiple marketing teams within NBCUniversal Television & Streaming, including Peacock. The Sr. Analyst will play a key role in gathering data and delivering reports that guide strategic decisions for title campaigns. The ideal applicant will be data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.

Key Responsibilities:

• Identify trends, patterns, and key drivers within data to inform strategic decision-marking and optimize media strategies for the NBCU/Peacock business
• Play a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise-level performance
• Leverage various 1st and 3rd party data sources (e.g. Nielsen) to produce impactful reports and insights to drive audience targeting.
• Lead process for building audience profiles for key titles and franchises.
• Assess audience growth and overlap trends across linear and streaming to identify marketing opportunities
• Track pre-premiere indicators to quantify content momentum and the health of campaigns
• Run correlation analyses to determine key indicators of future title success
• Develop media learning plans to guide various awareness and brand lift studies
• Lead ad-hoc analyses to address time-sensitive questions and uncover emerging trends
• Engage with new tools and data sources to enhance audience and media reporting
• Contribute to cross-channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments
• Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach 

Qualifications

• Bachelor’s degree with 2+ years of experience in Media research or analytics role
• Experience working with Nielsen NPower (i.e., Reach & Frequency, Duplication, Segmentation)
• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint
• Experience querying large datasets with SQL, BigQuery, Databricks, Excel, or other similar data analysis tools
• Strong attention to data