Senior Sales Manager-SMERF - Sports, Government/Military, Religion/Fraternal organizations

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed revenue targets within assigned market segments
• Proactively solicit new business through prospecting, networking, site visits, and industry engagement
• Maintain and grow existing accounts by building strong client relationships and ensuring repeat business
• Manage the full sales cycle, including lead generation, RFP responses, contract negotiation, and closing
• Collaborate with Revenue Management to ensure competitive pricing and optimal inventory utilization
• Conduct property tours, client presentations, and participate in trade shows and industry events
• Partner with Operations teams to ensure seamless execution of group business and client satisfaction
• Monitor market trends, competitor activity, and industry developments to identify opportunities
• Maintain accurate records of all sales activities, pipelines, and accounts in CRM systems (Delphi, etc.)
• Achieve quarterly and annual revenue goals as outlined by the Director of Sales & Marketing

Market Segment Focus

• Sports: Youth, collegiate, and professional team travel, tournaments, and group bookings
• Government/Military: Federal, state, and local government accounts, per diem business, and contract compliance
• Religious/Fraternal: Conferences, retreats, meetings, and recurring group events

Qualifications

• Minimum 3–5 years of hotel sales experience, with strong background in group sales
• Proven track record of meeting or exceeding revenue goals
• Experience in one or more of the assigned segments preferred
• Strong negotiation, communication, and presentation skills
• Ability to manage multiple accounts and priorities in a fast-paced environment
• Proficiency in sales systems (Delphi, Salesforce, or similar) and Microsoft Office
• Knowledge of local market and industry trends is a plus

Competencies

• Results-driven with strong business acumen
• Relationship-focused with excellent customer service skills
• Strategic thinker with proactive sales approach
• Strong organizational and time management abilities
• Collaborative team player with cross-functional partnership mindset

Work Environment & Expectations

• Ability to travel locally for client meetings, site visits, and networking events
• Flexibility to attend industry events, including evenings or weekends as needed
• Active participation in property meetings, sales strategy sessions, and community engagement

Compensation & Benefits

• Competitive base salary + incentive/commission plan
• Comprehensive benefits package
• Career growth opportunities within Crescent Hotels & Resorts