Director of Marketing and Educational Services, Vanderbilt Health Center for Patient & Professional Advocacy

Discover Vanderbilt University Medical Center:  Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

Center for Patient and Professional Advocacy

Job Summary:

Summary:



We are seeking a highly motivated and experienced Director of Marketing and Educational Services to join our team at CPPA. This role will be instrumental in shaping our brand image and brand awareness, building and executing marketing campaigns and thought leadership efforts (via marketo), supporting and expanding our educational offerings, and driving strategic projects to optimize operations and support business growth. This role will lead a team of ~5 while also liaising with other marketing stakeholders (corporate marketing and Health Professional Solutions marketing).

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Key Responsibilities: 

• Lead the development and implementation of marketing strategies and campaigns for CPPA. 

• Build and execute thought leadership collateral and campaigns using Marketo. 

• Develop and maintain sales collateral, marketing materials, and other related items. 

• Liaise with corporate marketing to ensure alignment with company-wide marketing strategies and processes. 

• Lead and mentor a team of marketing and education professionals, fostering a collaborative and high-performing culture. Provide guidance and support to team members to ensure alignment with organizational goals and objectives. 

• Develop the team:  inspire and motivate, set clear goals and expectations, provide ongoing feedback and coaching, and create a positive and collaborative work environment, identify and develop the strengths of each team member, delegate tasks effectively, and foster a culture of continuous learning and improvement. 

• Oversee the day-to-day operations of the education team, leading efforts to optimize operations, problem solve, and ensure that the team is able to effectively deliver educational resources to clients and ensures collaborative work between the team and the CPPA faculty and SMEs to create training and educational experiences. 

• Lead optimization efforts, project managing these efforts from ideation to solution to implementation. Work closely with internal stakeholders to identify areas for improvement, develop and test solutions, and implement changes that optimize the effectiveness and efficiency.  

• Manage the internal operations of the education team, ensuring that resources are effectively allocated and that the team is able to deliver high-quality educational materials to internal stakeholders and clients.  

• Oversee the development and production of educational resources, managing the team's workload, and collaborating with other departments to ensure that the education team is aligned with the company's overall strategy.