Sr Dir, Digital Product

POSITION: Senior Director, eCommerce Product Experience

LOCATION: Miami, FL

REPORTS TO: AVP, Global eCommerce Experience

 

ABOUT US

Royal Caribbean Group comprises five distinctive brands that share a vision anchored in excellence. We have a common passion for creative thinking, innovative engineering and outstanding guest service that drives continuous improvement in everything we do. The entire Royal Caribbean family is committed to the legacy of hospitality and culture of innovation that is at the core of our guest service, the protection of our natural environment and responsible citizenship in our global community.

 

POSITION OVERVIEW

The Royal Caribbean Group (RCG) Global eCommerce team seeks an experienced Senior Director of Digital Product to lead the team responsible for defining the end-to-end guest experience, product strategy, and the functional execution of the development of the company's digital global platform.  This role will encompass multiple brands within the RCG portfolio, most notably Royal Caribbean International and Celebrity Cruises, and be responsible for driving customer-facing eCommerce experiences that drive more than $1B in annual revenue.

 

RESPONSIBILITIES

Leadership and Vision: Lead several Senior Managers/Managers and their teams in close collaboration with business stakeholders from across the corporation. Define the vision for the entire end-to-end User and/or Guest experience across all digital touchpoints for their area of Global eCommerce Products.

 

Team Management: Provide direct leadership over Senior Managers/Managers and lead an overall team of 25+ employees, contractors, freelancers, and vendors. Foster a culture of data-driven and end-user-focused product thinking, design, engineering, and innovation.

 

Product Launch and Optimization: Accountable for the successful launch of all Global eCommerce Products in their portfolio from ideation through implementation, as well as ongoing optimization and performance management.

 

eCommerce Strategy: Provide leadership over the strategic direction of Global eCommerce Products, including strategy, product roadmap, product design, front-end technical development, launch, and ongoing optimization. Collaborate with stakeholders to adapt and evolve the strategy based on key drivers such as cost savings, revenue generation, and increased direct share. Help educate leaders across the company and inform the strategic roadmap of core priorities.

 

Enterprise Drive: Lead strategic endeavors while embodying the ‘OneRCG’ principles of leveraging our innovations and growth across the entire brand portfolio.  Evangelize the benefits of our multi-branded approach to eCommerce channel growth and user experience enhancement, securing buy-in and support across the organization.

 

Cross-functional Collaboration: Work with multiple product and project teams simultaneously, thrive in a fast-paced and dynamic environment, and connect unexpected threads across disparate teams and departments across the company.

 

Product Definition: Lead the team responsible for the vision and definition of Global eCommerce Products by connecting multiple complex guest touchpoints, technology strategy, business drivers, and business value with a user-first focus. Ensure product specifications enable a desirable, feasible, and viable product for