EverPro - Partner Marketing Manager - Service Nation (Remote, US)

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.  As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en 

We are looking for a Partner Marketing Manager to focus on our Service Nation brand. Running a service business is tough. Between hiring techs, managing customers, and keeping profit margins healthy, it can feel impossible to do it all. That’s where Service Nation by EverPro comes in. As the leading contractor membership network, combining community, education, and vendor partnerships, we help home service pros cut costs, boost profits, and get more from every job.

The Partner Marketing Manager is responsible for managing and optimizing Service Nation’s established partner marketing ecosystem. This role ensures partners receive structured, scalable marketing visibility while maintaining a strong member-first focus.

Working closely with partner, product, lifecycle marketing, analytics, and customer success teams, the Partner Marketing Manager develops campaigns and engagement strategies that position partner solutions as valuable resources for contractors. The role balances partner promotion with Service Nation’s broader value proposition—including education, business resources, and community—ensuring partners support member success.

The Partner Marketing Manager plays a critical role in improving the effectiveness, scalability, and governance of partner marketing initiatives while contributing to both partner rebate revenue goals and overall member retention.

Responsibilities:

Partner Marketing Program Ownership

• Own and manage the Preferred Partner Marketing Program (PPMP), ensuring consistent execution of partner marketing for launches and highlights, coordinating marketing assets, timelines, and executions.
• Maintain scalable processes for partner onboarding, campaign planning, and marketing execution.
• Establish clear marketing timelines and launch frameworks for partner introductions and program participation.
• Ensure partner visibility aligns with program structure rather than ad hoc requests.

Member-Centered Partner Marketing

• Ensure all partner marketing efforts prioritize member value and contractor pain points.
• Position partner solutions within Service Nation’s broader value proposition, including education, business resources, and community engagement.
• Balance partner promotions with the value of Service Nation’s educational and community offerings.

Campaign Development & Execution

• Plan and execute partner marketing campaigns across email, events, webinars, community discussions, and digital channels.
• Integrate partner solutions into educational content, training programs, and member engagement initiatives when relevant.

Partner Performance Optimization

• Monitor partner marketing performance and optimize visibility based on engagement, member feedback, and program outcomes.
• Identify opportunities to improve partner engagement through segmentation, targeting, and campaign experimentation.
• Work with Analytics to track engagement, campaign performance, and contribution to program goals.

Member Segmentation & Targeting

• Develop frameworks for promoting partners based on member segment needs and business challenges.
• Develop Partner Value Narrative for each partner (Pain point → education → partner solution)
• Collaborate with Growth Marketing and Lifecycle Marketing to integrate partner solutions into targeted campaigns where appropriate.
• Ensure partner messaging aligns with member lifecycle stages and contractor maturity levels.

Cross-Functional Collaboration

• Partner with the Partner team, Sales, Product, and Product Marketing to align partner mes