Senior Growth Campaigns Marketing Manager

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

Amperity’s Growth Marketing team is searching for a dynamic Senior Growth Campaigns Marketing Manager to own and execute integrated top of funnel omni-channel campaigns. This individual will spearhead digital campaign plans to capture demand and drive brand awareness for technical decision makers. This is an exciting opportunity to join our team and influence the go-to-market campaign strategy to attract, engage, and acquire high-value customers that convert to pipeline. If you love incorporating data driven insights, benchmarks and modern campaign best practices into your vision, read on to learn how this role can make a lasting impact across the broader revenue organization.

Interesting Problems

• Build top of funnel campaigns and strategy aligned to our go-to-market; including owning budget, KPIs, funnel conversion reporting, and digital channel activation.
• Regularly administrate, monitor, and optimize paid platforms (Google, Linkedin, TikTok, Bing, Youtube, Reddit, Podcasts) including pacing, bidding management, keyword strategy, budget and in-platform campaign development to increase ROAS. 
• Map out the buyer’s journey to discoverability of Amperity to attract, engage, nurture, and convert leads across multiple campaign touchpoints and integrated channels.
• Build a segmentation strategy to capture attention of key personas who educate through self discovery, thought leadership, influencers, and community-led forums. 
• Experiment and test ways to improve reach, capture demand and optimize inbound for the most cost-effective return on investment across paid and organic channels.
• Drive qualified pipeline across web, email, nurture, paid search, social media, display advertisements, and remarketing for timely sales follow-up of qualified leads.
• Explore new opportunities of investment to assist in scaling our customer acquisition lifecycle efforts and fuel growth with technical audience segments.
• Collaborate cross-functionally with marketing, product, revops, creative and sales teams to thoughtfully scale acquisition efforts and evangelize campaign learnings.
• Evaluate channel conversion, cost and engagement metrics, providing regular recommendations for continuous improvement and campaign optimizations.
• Manage paid search and social media campaign strategy; from managing budget, audience development, creative tests, landing page optimizations, backlinks, email.
• Deliver experiments to test messaging across customer acquisition tactics for B2B companies with long buying cycles. 

About You

• 8 years experience operating in a digital marketing or demand gen campaigns role, preferably in the B2B tech space, or at a relevant startup.
• 6 years developing integrated, multi-channel digital campaigns to capture demand and convert pipeline to revenue across the lead lifecycle and buying journey.
• Background marketing to technical audiences (developer, IT, data scientist, engineer). Also, knowledge of the Data cloud space would be a plus, but not required.
• Proven success testing, optimizing, managing SEO and paid social campaigns with an emphasis on building reports to show insights on cost, conversions and engagement.
• Consistent track record reporting on lead-gen and brand awareness media mix.
• Ability to work in a fast-paced environment that embraces continuous innovation.
• Comfortable presenting to senior management regular and ad-hoc campaign reporting by platform, channel, and user journey touchpoints metrics.
• Data oriented, highly analytical, and base decision making on performance.
• Basic understanding building email workflows within marketing automation platforms like Marketo and creating Salesforce reports for campaign conversions.
• Bachelor’s degree, preferably in Marketing or Business r