VP, Analytics – Lifestyle Platform Leader

Job Description:

Role Summary/Purpose:

The role of VP, Analytics – Lifestyle Platform Leader is responsible for leading an analytics team to develop analytic capabilities, solutions and actionable insights for all partners in Synchrony’s Lifestyle Platform, including American Eagle, Dick’s Sporting Goods, J. Crew and three Lifestyle market segments:  Outdoor Powersports, Music & Specialty, Luxury & Jewelry.  This will involve marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, Financial Forecasting, reporting, and other analytic capabilities to improve business strategies and decisions across customer journey. This role is also expected to develop scalable analytical solutions to engage small and medium merchants in the Lifestyle market segments and develop analytical strategies to grow Outdoor Secured Installment business.

Example strategies/decisions could include Acquisition Marketing and Lifecycle marketing across channels, new account acquisition, Early Month on Book, customer experience, retention, and operational effectiveness.  This leader will closely collaborate with senior leaders from clients’ organizations and internal business partners to drive growth and profitability for the Lifestyle portfolios.  This leader will also foster strong partnership with Analytics and Growth CoEs to develop and deliver analytic and marketing capabilities for the Lifestyle platform, including Data Share, Portfolio Optimization and other strategic analytic capabilities.  Finally, he/she will recruit, retain and develop a strong analytic team across US and India to support all portfolios in the platform.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities:

• Provide strategic analytic leadership and hands on analytic support to all portfolios in the platform

  • Develop analytic agenda and roadmap to help achieve business goals for each portfolio

  • Spearhead Analytics development and delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives

  • Lead analytic and cross functional teams to design, develop, implement and monitor analytic solutions

  • Propose new analytic capabilities and solutions to optimize business value and customer experience

  • Lead team to produce campaign analytics to track results of strategies deployed. Create test and learn culture through ongoing assessment of marketing programs/campaigns

  • Foster strong partnership and engagement with both the internal SYF business teams and client teams

    • Effectively engage with partner with internal business teams and client partners at all levels, including senior leadership team

    • Influence SYF and client partners to implement profitable marketing and customer strategies rooted in analytics

    • Develop business case presentations and action plans to drive marketing and customer strategy, including targeting recommendations, test design, product opportunities and cost/benefit analysis to review with client and SYF business teams

    • Participate in and present at business and client leadership meetings representing team and analytics organization

    • Influence business strategies and decisions leveraging analytic insight

• Manage, coach and develop a team of analytics professionals dedicated to the Lifestyle Platform

  • Prioritize workflow across teams to ensure highest-quality execution and delivery of Strategic Analytics, Diagnostics, Ad-hoc analyses and MIS Reporting

  • Lead analytic team to deliver complex projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations

  • Formulate strategy and action plan to recruit, retain and develop analytic talent

  • Coach and develop analytic professional through training and hands on experiences

• Partner with Analytics CoE teams to drive best practices and centralized analytic capabilities across clients

  • Partner with B2B analytics teams to develop scalable analytical solutions for Lifestyle SMB merchants

  • Develop analytics agenda to optimize secured installment product promos, experiences and drive growth.

  • Partner with inte