Technical Marketing & Data Automation Specialist - Freelance, Remote

Department: Support & Leadership

Employment Type: Full Time

Location: Global+

Reporting To: Client via Magic

Compensation: $7.00 / hour

Description

About the ClientOur client is a U.S.-based real estate and luxury marketing collective supporting multi-family real estate and related brands through social, digital, and content-driven campaigns. They operate a performance-minded PPC/Search team and partner closely with leadership to drive data-informed growth. The team emphasizes structured workflows, cross-platform reporting, and high-quality data to power decision-making.
Why does this role exist?
This role exists to own complex Google Tag Manager (GTM) event tracking, streamline data scraping, and automate repetitive data workflows that currently slow down the PPC/Search team and the CEO. The objective is to deliver accurate, reliable tracking and clean, structured data outputs so the team can move faster and make sharper, data-driven decisions. By centralizing technical marketing and automation, this hire will increase accuracy, reduce manual effort, and improve reporting across platforms.

The Impact you’ll make

GTM and Analytics Implementation

• Build, deploy, and maintain custom GTM tags, triggers, and variables for advanced event tracking
• Configure GA4 events/conversions and ensure correct data layer usage
• QA and debug with GTM Preview/Tag Assistant; document implementations and change logs

Data Scraping and Structuring

• Scrape data from social media and targeted online sources per SOPs and client needs
• Clean, normalize, de-duplicate, and format datasets into company templates
• Maintain scraping schedules/tools and ensure compliant, reliable collection

AI-Powered Automations and Data Extraction

• Use Pattern, ChatGPT, Gemini, and internal scrapers to automate email/onsite data extraction into Google Sheets
• Build repeatable workflows that reduce manual copy/paste and transform data at scale
• Create light scripts (e.g., JavaScript/Apps Script) to expedite ETL-type tasks

CRM and Platform Integrations

• Support integrations between GA4, CRMs, ad platforms, and spreadsheets
• Configure webhooks/API, no-code automation, or Apps Script to move data between systems
• Monitor pipelines, troubleshoot discrepancies, and maintain data integrity

Reporting, Collaboration, and Process Optimization

• Assist the CEO with data formatting, spreadsheet optimization, and dashboard improvements
• Partner with the PPC/Search team to prioritize tracking requests and automation backlogs
• Document SOPs, communicate updates via Slack/Email, and complete a client assessment if provided

Skills, Knowledge and Expertise

Required:

• Proven, hands-on GTM expertise building custom tags, triggers, and variables (moderate to strong; not entry-level)
• Working knowledge of JavaScript and HTML for tagging and light scripting
• Demonstrated experience with data scraping, cleaning, and structuring into templates
• Proficiency with Google Sheets (formulas, lookups, data organization) and comfort with GA4/CRM/ad platform integrations
• Full-time availability Monday–Friday, 9 AM–5 PM EST
• WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

Your Superpowers:

• Technical: GTM/GA4, data layers, regex, DOM events; Google Sheets power user; familiarity with webhooks/APIs; comfort with AI tools (Pattern, ChatGPT, Gemini) and internal scrapers; light JavaScript/Apps Script
• Operational: Strong QA mindset, documentation-first, able to follow and improve SOPs, excellent task prioritization
• Collaborative: Clear communicator, responsive in Slack/Email, comfortable partnering with PPC and executive stakeholders
• Problem-solving: Resourceful, automation-minded, and driven to reduce repetitive work with scalable workflows

You should apply if...

• You love building clean, dependable tracking and turning messy data into decision-ready outputs
• You’re energized by automating repetitive tasks and improving processes step by step
• You can balance speed with accuracy, follow st