Global Brand Manager Guest Experience, Staybridge Suites
IHGAbout the role
As Global Guest Experience Manager for Staybridge Suites, you will help bring the brand to life across a growing global portfolio. In this role, you will support the implementation of the brand’s three-year strategic plan, drive the delivery of key brand initiatives, and act as a key connector between cross-functional teams such as design, operations, procurement, marketing, development, and training. This is a highly collaborative, high volume and fast-paced role ideal for someone with proven branding, analytical, hospitality, and innovation experience.
Your day to day
- Review and analyze performance, market and industry data to support new brand initiatives, and project storytelling.
- Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives.
- Partner with cross-functional teams to execute product initiatives across the brand.
- Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc.
- Create toolkits and guidance to ensure hotel delivery of the brand experience.
What we need from you
- Bachelor's or Master's degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
- 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus.
- Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation.
- Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
- Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management.
- Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
- Demonstrated ability to develop consumer understanding based on research and existing trends.
- Demonstrated creative problem solving.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $100,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employee.
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