Growth Marketing Manager, Paid Acquisition

<h3>The Opportunity</h3> <p>As a Growth Marketing Manager, you will be a key driver of Otter’s user acquisition engine—owning and scaling paid social channels while building a modern, AI-powered growth system. You’ll report to the Head of Growth Acquisition and combine performance marketing, creative intuition, and data-driven thinking to unlock scalable growth. This role is ideal for someone who moves fast, thinks in experiments, and is excited to leverage AI to improve marketing workflows and outcomes.</p> <h3><strong>Your Impact</strong></h3> <ul> <li><strong>Own Paid Social:</strong> Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels. Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets.</li> <li><strong>Drive Creative-Led Growth:</strong> Rapidly test and iterate on UGC, video, and static ads. Partner cross-functionally to turn performance insights into high-performing assets while staying within brand guidelines.</li> <li><strong>Build AI-Native Workflows:</strong> Leverage AI across creative, testing, and analysis to move faster, automate workflows, and scale what works. Help define what a modern, AI-native growth stack looks like at Otter.</li> <li><strong>Experiment and Scale:</strong> Run structured, high-velocity experiments across audiences, creatives, and funnels—quickly turning insights into action. Go deep on performance data to identify scaling opportunities and inefficiencies.</li> <li><strong>Grow Affiliate/Creator/Influencer Channels:</strong> Build and scale partnerships across influencers, publishers, and communities, owning the lifecycle from sourcing to optimization.</li> <li><strong>Optimize the Full Funnel:</strong> Improve landing pages, messaging, and conversion flows—driving impact beyond conversions.</li> </ul> <h3>We’re Looking for Someone Who</h3> <ul> <li>7+ years in growth, performance marketing, or user acquisition, with a minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline</li> <li>Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel</li> <li>Comfortable being in the weeds daily: launching campaigns, pulling data, and iterating on creatives</li> <li>Strong analytical foundation (CAC, LTV, retention, incrementality) paired with strong creative instincts (what makes ads convert)</li> <li>Already using AI tools in your workflow and excited to push the edge of what AI can do in growth marketing</li> <li>Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc.</li> <li>Strong understanding of att