Associate Director, Strategic Marketing - Rheumatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Lead the development and execution of HCP Peer-To-Peer (P2P) marketing strategic initiatives across RINVOQ and Skyrizi Rheum indications. The role will serve as the P2P subject matter expert and will be highly integrated with internal cross functional partners on a regular basis (including Sales, Brand Teams, Medical, HEOR, Market Access, Patient Services, BTS, Digital Lab).  This role develops and leads effective P2P marketing strategies that are impactful, executable by Sales partners, easily communicated, and clinically supported for areas of responsibility (product, indication, channel).   

Candidates should demonstrate the ability to lead without authority as well as lead direct reports, have an innovative mindset to advance ways of working across large teams, be competent in managing multiple projects and developing and delivering presentations to Immunology leadership.   

Responsibilities: 

• Lead a team of marketing managers responsible for the development and execution of P2P promotional content across RINVOQ and Skyrizi indications for Rheumatology. 
• Optimize and innovate on the delivery of peer-to-peer promotion, including digital, to maximize educational reach.
• Partner with Rheumatology counterparts, IBT partners, and external experts to build, manage and execute P2P programming plans to provide HCP education across all Rheum indications. 
• Drive and participate in business and marketing plans process. 
• Influence business leaders and effectively collaborate cross-functionally to deliver business results. 
• Direct and manage projects including execution of marketing plans, initiatives and tasks. 
• Agency relations and management.