Senior Manager, Global Industry & Market Analysis

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Location

Fountain Valley, CA

Purpose

• The Senior Manager, Global Industry & Market Analysis is responsible for developing ad hoc and long-term analytics to improve the overall business performance for global markets; provide data-driven insights on opportunities to optimize sales volume, market share, and profitability; monitor and track key performance metrics for each Hyundai model and segment competitors; and conduct data analysis to support the preparation of weekly executive-level reports/requests and ad hoc studies.
• Execute strategic and tactical direction by Region. The Senior Manager will execute directives from the Senior Group Manager to improve the model portfolio governance capabilities in each Region and closely monitor performance. 
• The Senior Manager is responsible for supporting all Global COO (GCOO) mandates and ensuring assignments are communicated to and delivered by Regions. 
• In addition, the Senior Manager is responsible for assisting Regional teams in delivering action plans as designated by the GCOO Office for all Hyundai vehicles and ensuring achievement of Business Plan (BP) or Operating Plan (OP) objectives. This includes building, developing, and leading teams of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of regional/market level sales performance, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, acquisition funnel, etc.). 
• The Senior Manager is also responsible for creating performance updates and analysis to maintain GCOO visibility to Regional performance opportunities and risks.
• The department’s key mission is to achieve enterprise revenue and market share objectives by assisting to develop Regional teams, working collaboratively with them, and providing strategic direction on go-to-market strategies.  The department is also responsible for developing and sustaining Regional processes for product portfolio management and new product launch effectiveness with the local lead Sales and Marketing stakeholders.

Major Responsibilities

Oversee the continued development and support of market performance activities.

• Lead the creation of reporting processes to deliver GCOO full visibility to model-level performance detail by Region and identification of opportunities & risks with supporting analytical rationale.
• Generation of operational reports for Regional performance. Identify opportunities to increase sales, market share, and profit by assessing Regional variances vs. plan, incentives planning, brand & marketing initiatives, regulatory compliance, and market dynamics.
• Enhance monthly competitive pricing & incentives reports and collaborate with pricing & /incentives teams to integrate transparent price positioning & recommended pricing/incentives measures into the governance process.
• Support Regional teams with developing data-intensive market insights to assist in competitive product & price positioning and identification of performance improvement opportunities.
• Support Regions by developing and sharing analytical tools to evaluate product content and price point advantages & disadvantages.
• Integrate historical sales and third-party data sources to improve forecast accuracy and support market level -emissions compliance tracking.
• Collaborate with Regional teams to create monthly sales metrics including comprehensive analysis of the most recent model sales performance and future go-to-market strategies.
• Manage Hyundai Motor Company (HMC) support team to gather the data, analysis, and insights necessary to report monthly key takeaways during the GCOO governance process.

Major Responsibilities (continued)

Senior Manager will collaborate with regions to ensure the following areas are aligned to optimize performance per GCOO direction.

     ~ Product Planning:  Upstream strategic direction on product specifications and trim/powertrain/drivetrain mix every MY to