Director, Global Digital Merchandising

About the Role

The Director, Global Digital Merchandising is responsible for bringing to life Claire’s Products and Solutions Digitally across all of Claire’s Global Websites. The primary focus for this role is to test and create Easy Shopping experiences that showcase Claire’s Products & Inspire Customers to Express Themselves. Key areas of focus include Navigation, Internal Search, Landing Pages, Department Pages, Homepages, SEO, Product Recommendations, etc.

This role will entail a relentless pursuit of Digital Merchandising Excellence. Best practices should balance Customer needs Locally & Globally. The role will drive sales in line with annual budgets and deliver the merchandising and product strategy for the Claire’s Global Websites. Working closely with cross-functional global team members across multiple departments, this role is accountable for defining the consumer journey from a product perspective, allowing the consumer to find and buy products as seamlessly as possible, driving customer satisfaction, conversion, and profitability. At the end of the day, we will know we are successful if we are creating an Easy Shopping Experience when it solves our customers problems & drives sales Globally.

• Effectively lead and develop team with a key focus on driving strategy and operational excellence in a fast-paced environment.

• Lead digital customer insights, analytics, industry knowledge, trends, & intuition to develop Digital Merchandising strategies that deliver industry leading customer experiences.

• Create and Deliver Claire’s Digital Merchandising Strategies Using Tools Like Heap/GA, Consumer Insights, Industry Observations, & Personal Intuition to inform our approach

• Accountable for defining and bringing to life the site merchandising strategy, inclusive of key merchandising capabilities, to the online environment across all platforms and touch points.

• Research & Deliver Product “Story Telling” Digital Merchandising Solutions, identify & WIN key Fashion Trends, Product Moments & Events Like Black Friday, Cyber Etc as well as opportunities to showcase key products & solutions.

• Continuously Optimize Navigation, Content, Internal Search, Product Recommendations, SEO through a test and learn, fail fast approach. Always focused on reducing customer friction and driving sales.

• Create & Forecast thoughtful, impactful, Sales driving Promotional Strategies that Deliver Results. Test and Learn, Fail Fast. Collaborate with Digital Operations Team to execute and inspect final delivery on the Live Site ensuring Excellence.

• Work Very Closely with Merchants and Marketing to bring to life Claire’s Global Merchandising and Product Strategy Digitally. Create clear, concise plans that bring to life landing pages, category pages, homepage etc. balancing reducing friction & driving sales with trend and taste.

• Work Cross Functionally to Improve Customer Experience through thoughtful UX suggestions, changes, and improvements

• Act as the business owner to Drive the delivery of enriched product content that improves conversion and properly portrays Claire’s brand and assortment

• Creates streamlined processes and workflows within the Digital Merchandising team to maximize efficiency and productivity.

• Localize the applicable websites for language, best sellers, trends, holidays, key features, internal search, SEO, etc.

Merchandise Expansion

• Partner with Merchants to Identify Future Product Opportunities, Create Web Exclusive Products, & Share Digital Results that will inform future decisions. Collaborate with E-com inventory team to ensure quantities and timing.

• Drop Ship: Work with Drop Ship team to bring to life new products, help identify trends & opportunities. At times help with product and vendor selection

Qualifications

• BS/BA in Computer Science, Business, Marketing or equivalent experience required

• 5-8 years’ experience in an e Commerce environment, specifically related to digital merchandising, product content creation, user experience, taxonomy, and/or internal search

• 3 years’ experience in a leadership role with exceptional skills and ability to motivate and empower direct reports

• Experience with Google Analytics and Salesforce Commerce Cloud

• Understanding of Search Engine Optimisation (SEO), User Experience (UX) and A/B Testing

• Customer centric, thorough, conscientious with a keen eye for detail

• Advanced Microsoft Excel skills

• Ability to collaborate and work across a large, diverse organization to build effective working relationships with a high level of accuracy