Entertainment Marketing Product Operations & Strategy Manager

About the Team:

Join our TikTok-PGC-Entertainment Vertical team and play a vital role in empowering entertainment partners around the world! As an Entertainment Publisher Product Strategy & Operations Manager, you'll focus on enhancing the experience of Entertainment (Film & TV) partners on our platform, driving creativity and innovation in the short video space. If you're passionate about building innovative products, the entertainment industry, and enjoy building global connections, this role is for you.



1. Responsible for driving Spotlight's organic marketing strategy and promotional product strategy for entertainment (film & tv) partners worldwide, including defining new or local market strategies

2. Lead innovative IP/title marketing organic campaigns and creator activations, defining success metrics and driving campaign success from planning to execution

3. Define product and data requirements for promotional product features and drive features from development to launch

4. Use data to analyze and continually drive campaigns and product feature optimizations

5. Collaborate with Partnerships in Spotlight adoption with entertainment partners

6. Coordinate with multiple cross-functional teams such as Product, Partnerships, Data and Legal teams to drive our success.