Senior Business & Performance Analyst

Join HelloPrint as a Senior Business & Performance Analyst and take full ownership of the insights that fuel our strategic decisions. Based in our Rotterdam HQ, you'll operate as a hands-on analyst, strategic partner to leadership, and architect of our future business intelligence engine. This role offers high visibility, full autonomy, and the opportunity to directly impact a company on its journey to €1B revenue.

🎯 Mission of the Role

This is not your average Data Analyst job. You’ll lead the intelligence behind our business decisions, combining deep-dive analytics with strategic foresight. From marketing and unit economics to supply chain and customer experience-you’ll be the analytical backbone behind everything that moves HelloPrint forward.

💼 Key Responsibilities

1. Turn data into strategic growth

• Deliver cross-functional insights across marketing, sales, operations, supply, and customer success.

• Identify hidden performance drivers and reveal untapped growth opportunities.

• Build performance frameworks: metrics, models, and benchmarks that help us scale smarter.

• Share the insights no one asked for-but everyone needs.
  
  

2. Elevate commercial performance

• Dive deep into CAC, CLV, margin development, funnel metrics, and unit economics.

• Spot leaks and efficiency gaps across the entire value chain-from first click to last delivery.

• Enable product, assortment, and UX teams with predictive insights.

• Build analytical tools and models that influence product roadmaps and business priorities.
  
  

3. Own our BI infrastructure

• Architect and own HelloPrint’s end-to-end BI stack: dashboards, models, datasets, and schemas.

• Maintain data quality, structure, and usability-enabling self-service insights across teams.

• Collaborate with engineering on data pipelines, warehouse design, and automation.

• Use SQL and dbt to solve tactical issues independently, without needing engineers.

• Drive AI-enabled systems to enhance internal performance and agentic intelligence.
  
  

4. Be a strategic partner to leadership

• Support C-level with data-driven decision-making, scenario modelling, and business reviews.

• Enable long-term planning with accurate forecasting, dashboards and strategic insights.

• Contribute to M&A analysis and investment evaluation.

• Own and lead the Quarterly Business Review process with full analytical backing.
  
  

5. Be the heartbeat of performance at HelloPrint

• Help others see what matters: make complex things simple, actionable and impactful.

• Elevate the organisation’s analytical maturity-coaching teams to ask sharper questions.

• Drive the cultural shift towards truly data-informed decision-making.

Requirements

🧬 Who You Are:

• An analytical powerhouse with a commercial mindset and natural curiosity.

• Someone who thrives on turning chaos into clarity and ambiguity into structure.

• A self-starter who can independently build, scale, and own strategic projects.

• You challenge assumptions, love intellectual debates, and care deeply about impact.

• Comfortable working closely with founders, leadership and cross-functional teams.

• Experienced in SQL, BI tools (e.g. Looker, Power BI, Tableau), and working with data warehouses.

• Bonus: Experience with dbt, Python or forecasting models.
  

🧠 Experience We’re Looking For:

• 5–8+ years in Business Intelligence, Strategy, Commercial Analytics, or similar.

• Proven track record of influencing business outcomes with data.

• Comfortable navigating ambiguity, leading projects, and presenting to senior stakeholders.

💡 About HelloPrint