Director, Digital Product - Personalization - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Enterprise Digital Product Office (EDPO) at Optum is a centralized organization focused on accelerating digital transformation across the enterprise. The team partners across business, technology, and operations to design, build, and scale product-centric solutions that improve customer experiences, optimize operational workflows, and deliver measurable business outcomes.

The team drives consistency in product strategy, agile delivery, and design practices, enabling teams to operate with greater speed, clarity, and impact. By aligning cross-functional stakeholders and leveraging modern technologies-including cloud platforms, data, and AI-the organization supports the development of scalable, user-centered solutions that help advance Optum's mission to build a more effective and equitable health care system.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:
Personalization, Decisioning & Offer Management:

• Lead product strategy for personalization, next-best-action, targeting, and offer orchestration capabilities across enterprise digital channels
• Drive the transition from campaign-based engagement to real-time, event-driven personalization and decisioning
• Enable dynamic selection of content, offers, and channels based on customer context, behavior, and engagement signals
• Partner with Technology and Architecture teams to integrate AEP, AJO, RT-CDP, Adobe Target, offer management, and related platforms into a unified personalization ecosystem
• Develop enterprise decisioning frameworks leveraging unified profiles, behavioral data, AI models, and real-time triggers
• Align offer, messaging, and content orchestration strategies across web, mobile, email, SMS, and outbound channels

Experimentation & Optimization:

• Lead testing and optimization strategies across personalization and offer experiences using experimentation, analytics, and performance insights
• Drive continuous optimization of targeting, engagement, conversion, and customer experience outcomes through data-driven decisioning
• Define KPIs and success metrics for personalization, offers, and engagement performance

Product Strategy & Innovation:

• Translate business priorities into scalable personalization and engagement capabilities that drive growth, retention, and operational efficiency
• Incorporate AI-driven personalization, experimentation, and decisioning capabilities into product strategy and roadmap planning
• Lead AI enablement and transformation initiatives across customer engagement and marketing workflows
• Develop business cases, investment strategies, and roadmap priorities for enterprise personalization initiatives
• Establish governance, operational standards, compliance readiness, and platform reliability practices

Product Execution & Delivery:

• Lead delivery of enterprise next-best-action and personalization initiatives from discovery through implementation and optimization
• Partner with Technology teams to define business requirements, architecture, data integration, orchestration, and AI-enabled solutions
• Ensure seamless integration across Adobe Experience Cloud and third-party personalization platforms
• Enable personalized omnichannel experiences through segmentation, targeting, and event-triggered engagement
• Partner cross-functionally with Technology, Operations, Marketing, and Analytics teams to deliver customer-centric experiences and measurable business outcomes
• Deliver executive insights and recommenda