Manager, Event Strategy and Experience

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

At the Atlanta Hawks & State Farm Arena, our team is changing the game when it comes to creating a memorable experience for our fans.  As an organization, we rock a bold attitude that focuses on teamwork, authenticity, & innovation. The fans are our passion, and their positive experiences are what propel us to create awesomeness. We work hard and run fast, yet we take the time to appreciate the details in the work we do and celebrate our successes. At the end of the day, we are an entertaining group that strives to do things a little differently and do them well. It also doesn’t hurt that we hold the keys to an amazing brand, a winning basketball organization and a wide variety of events at State Farm Arena.

Position Summary
The Hawks & State Farm Arena are seeking an experienced Manager of Event Strategy and Experience  (Global Partnerships Vertical) who shares a passion for creating successful events and unique experiences that leave a memorable experience for those that attend. You should love strategizing with other departments and leading the team in planning, designing processes which will be executed against strict timelines; and working well with cross-functional teams in a fast-paced environment.

The role will support a centralized event and experience function for Global Partnerships, Membership and other Organizational requests and will standardize how event experiences are created and delivered against our organizational strategy. Within the department, this role will specifically manage strategy and implementation for Global Partnerhips initiatives.

Responsibilities include:

• Lead the development of the Global Partnerships [GP} annual strategy for contractual events and experiences in partnership with the GP Activation team on behalf of their partners
• Oversee the engagement strategy, creative approach, planning, and execution for events, including day-of-event management
• Conceptualize, design, and create engagement opportunities to align with other organizational priorities
• Lead development, design, event creation, and communications for all GP events
• Provide strategic guidance and consultation for new corporate programs, events, and other experiences
• Design recommendations for strategic approach, policies, budget, and creative direction of new events
• Developing approach and methods to evaluate and measure event success. Leverage insights in the development of an annual strategy
• Influencing and negotiating with internal partners as needed in best interest of the success of the Global Partnerships event and experience strategy
• Produce detailed proposals for events, e.g., timelines, venues, suppliers, legal obligations, staffing, and budgets
• Ensure insurance, legal, health, and safety obligations are adhered to
• Coordinate venue management, caterers, contractors, and equipment hire
• Plan room layouts and the entertainment program, scheduling workshops, and demonstrations
• Coordinate and oversee event staffing requirements and staff briefing
• Complete post-event process and evaluation; including final expenses documention and management of payments, data collection and analysis, production of event recap for event stakeholders, and post-event briefing with interested parties

Requirements:

• 4-6 years of event management experience
• Extensive knowledge managing vendors and partnering with internal business cohorts in supporting operative events
• Experienc