Brand Consulting - Account Manager - Talent & Influencer

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

This individual will work as a Digital Manager, Talent & Influencer in the Brand Consulting department supporting client account teams. This position focuses on content creator/digital talent, and influencer partnerships for various corporate clients and is most suitable for those with strong experience in the content creator/digital talent and influencer space and content strategy.

Responsibilities

• Key Areas of Focus: Talent/influencer strategy, ongoing talent relationship and partnership management, ensuring influencer programming consistency, developing new influencer considerations and measurement
• Influencer talent management for brand campaigns, on-site activations, social media activations, talent, entertainment, and sports partnerships, etc.
• Identify, recommend, negotiate, and manage relationships with digital talent, content creators, and influencers.
  • Develop and maintain client / internal talent status trackers
  • Manage administrative elements of partnership creation – contracts, payments, etc.
  • Handle product shipment requests, event invitations and logistics
  • On-site talent management where necessary
  • Measurement and reporting development in partnership with analytics team
  • Manage social calendar strategy on behalf of talent partners and brand clients
• Execute VIP care/white-glove service with talent on behalf of brand with excellence
• Liaise with talent and talent reps, fielding incoming questions and overseeing deliverables (i.e. posts on time and schedule)
• Strong knowledge and connections within digital talent ecosystem. Refined POV on best practices, strategy, appropriate channel deliverables, etc. based on brand objectives
• Develop talent & influencer strategies inclusive of overall usage, strategic POVs and recommendations on new and existing influencer extension requests
• Ability to brief talent/content creators on brand creative and channel needs, content deliverables, creative direction, etc.
• Build and manage yearly content calendars based on lines of business and campaign priorities
• Oversee campaign recap deck development inclusive of measurement, links, screengrabs and key learnings.

Requirements

• Bachelor’s degree in Arts, Business or the equivalent experience preferred
• 6+ of experience in digital marketing/social media/content creators/digital talent/influencer marketing. Work experience at a talent agency, entertainment company, social media company, management company, or content company preferred.
• Strong relationships with talent agencies, influencer agencies, management companies, etc.
• Strong understanding of talent/brand partnerships and content creation, including experience on-set during production/content shoots
• Interest in entertainment, sports, lifestyle and pop culture
• Strong experience with all Social Media platforms (e.g., Facebook, Instagram, YouTube, Snapchat, Twitter, Tik Tok, Twitch, etc.)
• Experience in utilizing online benchmarking tools to capture results and optimize accordingly
• Experience in presenting KPI’s with clients and make strategic recommendations based on quantitative analysis
• Technologically Savvy (MS PowerPoint, Excel, Word, Outlook, Keynote, Photoshop)
• Collaborative, able to pivot and take on new tasks quickly