Product Manager, Patient Experience Marketing, CAR-T

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Manager, Patient Experience Marketing, CAR-T, located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. 

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Opportunity: 

The Product Manager will work with the Product Director to lead and execute patient experience strategies for CARVYKTI®.  In this role, you will be responsible for developing and implementing innovative, patient-focused marketing strategies designed to increase engagement and improve the overall patient experience.

You will lead Direct-To-Consumer (DTC) initiatives across channels to engage patients and care partners. You will develop and optimize digital assets, CRM strategies, media campaigns, and patient education resources.  In addition, you will conduct market research to generate actionable insights that effectively address customer needs.

You will collaborate cross-functionally with brand marketing, advocacy, external agencies, and alliance partners to deliver a seamless and empowering patient journey for CARVYKTI®.  This position calls for a solution-oriented, decisive marketer, bringing forward innovative ideas, actionable insights, and informed recommendations with a passion for patients.

Key Responsibilities: 

• Own end-to-end execution of patient experience strategies from insight to launch

• Develop DTC marketing strategies and oversee media, non-personal promotion, and omni-channel efforts to support patients and care partners.

• Drive patient education initiatives in coordination with advocacy and alliance partners.

• Lead market research initiatives to uncover actionable insights.

• Coordinate efforts with Brand Marketing, Sales, Advocacy, Patient PECS, Finance, and Oncology Portfolio marketing teams

• Collaborate with Alliance Partners to achieve goals and objectives to deliver the best patient experience with CAR-T therapy.

• Manage agency partners (creative, media, PR) and related budgets/contracts.

• Present marketing strategies and results clearly and confidently to leadership and cross-functional teams.

• Navigate promotional materials reviews and ensure compliance with regulatory guidelines

• Foster a culture of innovation, teamwork, and inclusion

Qualifications 

Required: 

• A minimum of a Bachelor’s degree is required; MBA or advanced degree in related field is helpful. 

• A minimum of 5 years of work experience, with 2 year