Senior Design Director, Member XD

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

ABOUT XD

Netflix Experience Design (XD) is a multidisciplinary team of designers, content strategists, motion and audio designers, design engineers, and program managers—unified around a single mission: Entertaining The World. We partner closely with Product, Engineering, Consumer Insights, Data Science, and User Research to create experiences that make members happy and measurably move the business forward. We're a lean, matrixed organization that pushes the Netflix experience beyond expectation. We operate on a foundation of farming for dissent, content not control, and informed captains—prioritizing collaboration and principled decision-making over hierarchy.

ABOUT MEMBER XD

This leader will be responsible for leading the core member experience worldwide and creating personalized entertainment experiences that help members discover and connect with the content they love. We do this by defining the app architecture and foundational user experience strategic frameworks, ensuring excellence and platform innovation across TV, Mobile, and Web experiences, prioritizing personalized content discovery, leveraging human-centered AI, and ensuring each member’s experience on Netflix reflects what they truly value. 

ABOUT YOU

You'll lead a lean remote design organization of seasoned designers, while partnering closely with cross-functional leaders across the business. We are looking for a senior executive who prides themselves on being able to strategically execute, is not motivated by title but inspired by impact, and is skilled at inspiring senior, high-caliber talent to do their best work.

You'll drive creative strategies that challenge the status quo and push user experience forward through emerging technologies—often in spaces where design hasn't yet established a foothold or set the rules. Comfort with ambiguity and uncharted territory is essential. We're looking for someone who can operate effectively in a highly matrixed organization, build and strengthen horizontal cross-functional partnerships, and influence the creative thinking that keeps Netflix at the forefront of global entertainment.

RESPONSIBILITIES

• Shaping strategic direction for developing new and existing member models, including the following and more: 

  • Discovery & Browsing – Shape home, rows, carousels, search, genre hubs, collections, and personalization UI to help members efficiently find something great to watch. 

  • Playback & Viewing – Craft intuitive, high‑quality viewing experiences across devices, including player controls, subtitles/audio, previews, interactive formats, and kids viewing modes.

  • Kids & Family – Build kid‑appropriate, family‑friendly experiences with tailored navigation, parental controls, and shared viewing flows.

  • Globalization & Accessibility – Ensure experiences are localized, culturally relevant, and accessible (assistive tech, visual contrast, cognitive load) across regions and device ecosystems.

  • AI - Establish Member XD as an AI-forward experience design organization. Operationalizing AI across every craft to drive creative excellence, accelerate innovation and artifact creation, and deliver adaptive, intelligent experiences 

• Partnering closely with the VP of Design, VP of Product, VP of Engineering, and Design Directors across XD to align on priorities and a strategic direction for the growth of Member XD. 

• Facilitating cross‑functional strategic decisions with the ability to stress‑test executive assumptions and plans respectfully, using data and scenarios to improve the quality of decisions. 

• Creating an environment that fosters high-quality, metrics-driven experimentation and drives impactful, brand-positive business improvements.

• Embodying a depth of understanding of business and financial acumen, including strong analytical skills that are critical to the growth of the Member Netflix business globally. 

• Managing senior leaders who lead teams responsible for all member services, which include Mobile, Web, Search, Gen AI, Discovery, Playback, TV, Evidence and more.

• Managing interd