Senior Lifecycle Marketing Manager

About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

The salary for this position will be set based on the level of experience, skills, and qualifications the candidate brings to the role, in line with our commitment to equity and market competitiveness. The median salary for this role is $120,000 annually.

For applicants located in the greater Seattle area, this is a hybrid role in which they would need to work on site from our Seattle office 2-3 days per week.

For applicants located 40 miles outside of the Seattle area, this is a remote position. Our preference is that the candidate is located in the Pacific Time Zone. We will also accept candidates not located in the Pacific Time Zone with the understanding that they will need to work Pacific Time Zone hours (11 AM-8 PM EST)

Role overview  

The Senior Lifecycle Marketing Manager will own the lifecycle marketing strategy and execution to drive member awareness and engagement with our services through email and mobile channels. This role will report to the Head of Consumer Growth. They will be focused on driving revenue growth through account activations, interactions with our services, and ongoing retention. They will work closely with Creative, Data, Product, and Customer Success teams to maximize channel performance. 

A day in the life… 

• Own the strategy and execution of lifecycle campaigns focused on member engagement and retention for the virtual primary care platform spanning both D2C and Enterprise members. Channels include email, SMS, in-app notifications, push notifications, and content cards. 

• Lead optimization of segmentation, personalization, innovative creative design, and campaign execution.  

• Work closely with the Creative & Design, Product, Engineering, and Clinical teams to drive strategic vision and growth plans. 

• Develop reporting on campaign effectiveness and performance to plan. Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our lifecycle programs. 

• Understand complexities and nuances of distinct business units’ services and audiences. 

• Optimize processes to maximize efficiency while maintaining advanced personalization and client satisfaction. 

What we are looking for…<