Sr Director I, Modeling and Measurement

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 9, 2026

Shift:

Job Description Summary:

We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability. This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making.

What You'll Do for Us:

• Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.
• Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.
• Lead the creation and execution of custom research driven by strategic customer needs.
• Serve as resident Futurist and support the team in working with a Futures Thinking mindset.
• Maintain and improve business intelligence tools to democratize data access across the division.
• Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business or related field, Masters preferred.
• 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics.
• Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
• Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.
• Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.
• Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.
• Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.
• System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.
• Proficiency in maintaining and enhancing business intelligence tools in PowerBI.
• Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurtu