Country Marketing Manager, Germany TIDAL

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 80 million songs, over 350,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Block will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be more successful.

Job Description

We are looking for a Country Marketing Manager for Germany to help further TIDAL’s brand, promoting awareness of and driving interest in TIDAL through creative storytelling and strategic partnerships. You will put insights at the forefront of your work, helping us develop locally relevant strategies, campaigns, and co-marketing opportunities that reinforce TIDAL’s artist-first mission to passionate music makers and lovers all over the world, to tell our brand story to music fans and artists alike to unlock new activations. 

 

You feel comfortable working with cross-functional teams and external partners, and excel in a fast-paced, innovative environment to drive business impact. And, you can communicate campaign goals, go-to-market plans, and complex product details for a range of audiences with ease across various channels. 

 

You Will:

• Assist with strategy and planning for TIDAL global brand marketing projects, with emphasis on tailoring for local relevance within your market. 
• Develop creative briefs and go-to-market plans, including choosing the appropriate channel mix and creative applications.
• Manage campaign and creative asset development, program management, execution and overall budget tracking for assigned projects.
• Work closely with TIDAL’s creative studio, operations, product marketing, social media, performance and content teams to align channel strategies based on data to provide insights that positively impact marketing, content, and social plans.
• Collaborate with partners, agencies, and influencers to execute marketing tactics, promotions and events.
• Create reports and recaps to measure campaign effectiveness and analyze campaign performance.
• Produce high-quality, cross-channel creative content and experiences, telling the story of the brand while educating users about the service and entertaining followers.
• Showcase your love for great storytelling, focusing on the details that will capture attention and drive engagement.  Should have a solid understanding of social media and emerging channels/platforms.
• Take principled risks — not afraid to test, learn, and analyze. You are excited to put that knowledge into projects, sharing insights with your teammates and leading the exceptional work ahead.
• Be positive, agile, and always hungry

Qualifications

• 5+ years of experience managing insights-fueled marketing strategies and plans at an agency (PR or Marketing) or consumer brand.
• Adaptability — socially, creatively, strategically, analytically, and professionally. 
• Experience leading brand campaigns and go-to-market efforts on a team within a large, diverse organization.
• The ability to prioritize multiple projects with diverse stakeholders.
• A creative background and naturally gravitate towards the big, exciting idea.
• Excellent writing, editing, time-management, and organizational skills- our team speaks German as well as English. 
• Experience in building media/marketing strategies and managing large budgets.
• A self-starter mindset with the drive of an entrepreneurial owner.
• A background working with business tools and social media platforms, analytics platforms, and Google Workspace.
• Passion for music, knowledge of entertainment and pop culture; curious, confident, and fun.

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to lea