Senior Graphic Designer (6 months contract)
The ForkAbout the role
Welcome to TheFork! We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments. 🍽
Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:
📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease
💻TheFork Manager: our innovative software tool that digitizes restaurant operations and helps restaurateurs manage their bookings and increase their revenue
💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake.
We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally.
What you will do:
As the Senior Graphic Designer at TheFork, your mission is to help shape the brand on every aspect. In the last year, TheFork went through a full 360 rebranding. Your goal, together with the team, is to implement the new brand platform that will position TheFork as a global lovebrand for diners (B2C), restaurateurs (B2B) and employees (our Forkies!). You will be the standard bearer of our new brand purpose (we believe the best things in life happen around the table) and the brand guardian of our new brand platform, ensuring brand consistency across our 11 markets + internal teams at TheFork.
You will be also responsible for producing our digital marketing campaigns focusing on creating, educating and demonstrating the value that TheFork has for our Diners and Restaurateurs. You will be designing impactful creative campaigns that will enhance our brand visibility and improve our brand perception, helping us meet our core growth KPIs. You will have a special focus on Performance Mkt and CRM and create outstanding designs for all our channels. You will have exceptional attention to detail, creativity, problem-solving skills and should be highly motivated for working in a fast-paced environment. You will be reporting directly to the Global Head of Brand Design, Content & Comms and will be one of the main points of contact in the creative team for all video initiatives internally in the company (growth, CRM, Local Mkt teams…).
Your main responsibilities will be:
- Coordinate and manage global campaigns, seeking innovation and keeping up to date with the latest trends in the industry.
- Support and partner with Marketing (central and local) to produce all sort of digital campaigns, specially focusing on performance mkt (UAC & Meta) and CRM (both b2b and b2c).
- You have the capacity to develop eye-catchy and engaging creatives for all digital and offline touchpoints (performance mkt, CRM, OOHs, Flyers, Goodies…).
- Make sure we have a consistent brand on all our assets, while leaving countries room for local adaptation.
- Capability to follow guidelines and playbooks but trying to give new points of view. That will be key to landing our ambition in each and everyone of our markets.
- You’ll take an active role within the Brand Experience of our new brand platform. Ensure you give the right support to internal teams like Office X, Employer Branding and Internal Comms.
- Translate ideas into all sorts of creatives and propose new layouts and design templates is your day by day leitmotif.
- Refresh old content and create new templates and help us improve our brand design library and assets.
- Actively collaborate with your colleagues and learn from each other in a supportive environment that allows you to grow, develop and make a difference.
Who you are
- You are a Design Ninja and you master principles of animation with +6 years of experience with a proven track record of shaping large-scale brands with a strong portfolio. All candidates need to add their portfolio with their most relevant projects.
- You are a Design Ninja: Proficient level of Figma, Illustrator & Photoshop. Any expertise with Adobe Premiere or/and After Effects is a plus. Other design programs are a plus. Candidates who are illustrators too are a big plus.
- You have a strong and meaningful experience in Brand Design focusing on marketing and digital campaigns, Brand Experience & Internal Comms.
- You're a 200% digital native profile, and you’re not afraid
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