Associate Marketing Manager, Social Media (Hybrid) Acton, MA

Position Overview: We are seeking a dynamic and creative individual to join our U.S. Consumer Marketing team at Omnipod®. This individual enjoys working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be highly motivated, open-minded, and solution oriented. They should have the ability to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way.

The Associate Marketing Manager, Social will shape the voice and aesthetic of Omnipod online, capturing inspiring community stories, fostering meaningful community engagement, and positioning our brand as a leader. A core purpose of the role is to drive brand awareness and increase positive brand sentiment for Omnipod while executing against a short and long-term business plan that will decrease customer attrition and increase customer loyalty. Responsibilities include overseeing social media creative, elevating community management, and determining how we share our product roadmap. Key stakeholders to this role will include customers and their families, healthcare providers, key opinion leaders, community partnerships, and nonprofit organizations.

This person will serve as a brand steward and will build meaningful relationships with the community to amplify our brand through social media. They will be expected to identify process gaps and offer solutions leveraging brand strategy, insights, and guidelines. The ideal candidate will be self-motivated, a critical thinker, but not critical, and a strong team player who takes great pride in the quality, precision, and measurable results of their work.

Responsibilities

• Oversee execution of our social media creative and enhance our community engagement tactics to be endemic to the platforms and their best practices

• Overall support of product roadmap ensuring timely and consistent delivery of supporting marketing materials

• Track and report out on channel and campaign performance metrics, key insights, and trends

• Research new and emerging features and platforms, making strategic recommendations for brand expansion, while keeping a test and learn mindset

• Stay ahead of trends in visual storytelling

• Partner with Customer Experience to deliver best-in-class community management

• Monitor brand sentiment and protect brand reputation

• Ensure compliance with FTC guidelines, brand safety standards, and regulatory

• Support cross-functional initiatives that integrate the community into broader marketing goals and company programs

• Identify compelling user testimonies ideal for integrated campaigns and PR opportunities

• Use brand strategy, insights (KPIs), and guidelines to make actionable business recommendations and be comfortable presenting to cross-functional leaders

• Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights

• Share successes and learnings for driving brand awareness and positive brand sentiment, and aiding when possible to translate those for global consumption

Key Decision Rights

• Implement our social media strategy, ensuring brand alignment and consistency to other customer touchpoints

• Serve as a brand steward, identifying process gaps and offering solutions to drive best-in-class marketing communications

• Responsible for acquiring MLR approval for projects 

Required Leadership/Interpersonal Skills & Behaviors

• Ability to manage complex and cross-functional projects concurrently and get stakeholder buy-in

• Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences

• Support agency relationships 

Required Skills and Competencies

• History of delivering efficient paid social campaigns

• Deep understanding of how algorithms work and how to navigate them

• Experience managing brand ambassadors

• Strong project planning and management