Senior Business Analyst

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today's dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals. 

Our team is distinguished by their client-centric approach—treating each client's business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. Together, our family of companies, including MarketOnce, ROI Rocket, and eAccountable, work towards delivering unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from locations across the US and Europe. 

We value curiosity, creativity, collaboration, and expertise, continuously striving to push boundaries and exceed our clients' expectations. Join us to be part of a culture that drives meaningful results. 

About the Opportunity: 

MarketOnce is looking for a Senior Business Analyst to sit at the intersection of business strategy and technical delivery. This role is ideal for a seasoned analyst with experience supporting large-scale consumer and commercial products, working within the full SDLC process, from planning, through execution and deployment. You'll be the person who takes a business objective, builds clear solutions, and packages it into a structured, actionable plan that engineering team can execute against to ensure successful project delivery.

You'll work closely with matrixed, cross-functional teams and stakeholders, to ensure business requests are grounded in a clearly defined objective, has measurable success criteria, and is documented to a standard that can be handed off to engineering and presented to leadership. The ideal candidate is someone who gets energized by bringing structure to ambiguity, focused on internal and external customers, and takes pride delivering industry-leading digital experiences.

What You'll Do:

Requirements, Discovery, Customer Feedback

• Lead discovery conversations with business stakeholders to define the problem being solved, the desired outcome, and how success will be measured, ensuring business objective is always the primary focus
• Translate business needs into well-structured features, requirements, and user stories with clear acceptance criteria, context, and commentary that gives engineering the full picture, not just the ask
• Collect and implement customer feedback to drive iterative improvements along with design and prioritization decisions

Scrum Ceremonies

• Facilitate backlog reviews, refinement, prioritization and sprint planning
• Support Product team in maintaining the product backlog and ensuring clear communication between the technical team and stakeholders
• Track sprint progress, velocity, and manage the sprint backlog
• Ensure that the team follows Agile principles and practices and removes obstacles that may impede the team's progress

Ticket Structure & Work Management

• Own the creation and submission of tickets in Azure DevOps, Jira, or similar tools, with a strong command of how to structure work through ticket hierarchy, scaled appropriately for small, medium, and large initiatives
• Establish and champion consistent ticket standards across teams, including how to frame scope, define risks and dependencies, and write acceptance criteria that support successful project deliveries
• Maintain project documentation in Confluence to support planning and execution processes, standardization, and knowledge sharing across delivery teams

Feature Packaging & Business Case Support

• Frame up and package projects and business requests that clearly articulate business value, scope, and objectives before work enters the delivery pipeline
• Support the creation of business cases in partnership with product liaisons and business stakeholders — including quantifying business value, identifying risks and dependencies, and building the narrative needed to gain leadership alignment
• Ensure deliverables and artifacts are understandable to all levels of the business and