Senior Demand Generation Manager

<h3>The Opportunity</h3> <p>We're looking for a Senior Demand Generation Manager to manage strategic marketing campaigns and channels at Otter. You'll run multi-channel campaigns from brief to results, manage various website optimization programs, and own paid social - with the expectation that everything you touch is tied to pipeline, not impressions.&nbsp; This role is for someone who thinks strategically about marketing campaign design and channel management.&nbsp; You'll work closely with Go-to-Market, Sales, Product, and Design Stakeholders to build programs that resonate with enterprise buyers.</p> <h3>Your Impact</h3> <ul> <li><strong>Own multi-channel campaign execution.</strong> Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed. Every campaign has a defined audience, a specific message, and a measurable outcome before anything launches.</li> <li><strong>Manage our webinar motion.</strong> Build and run Otter's webinar motion end-to-end — from topic selection and speaker coordination through promotion, execution, and post-event follow-up. Every webinar should have a defined ICP, a specific message, and a post-event play that converts registrants into pipeline.</li> <li><strong>Run influencer and partner programs.</strong> Work with thought leaders, practitioners, and partner channels to reach Otter's target audience, managing the brief, the relationship, and the results — with clear expectations on how influencer and partner investments drive value.</li> <li><strong>Own email marketing programs.</strong> Build and run email programs that move prospects through the funnel — nurture sequences, promotional sends, and campaign-specific emails. Manage our calendar, the segmentation logic, and the performance.</li> <li><strong>Run signal-based outbound programs.</strong> Use data providers and product signals to build audience lists and trigger campaign workflows based on real buying intent — product usage, job changes, website activity, and other triggers that indicate readiness. Partner with Marketing Operations on the infrastructure that powers these programs.&nbsp;</li> <li><strong>Write campaign briefs that hold up.</strong> Before execution starts, write the brief - goal, core message, ICP, KPIs, buyer trigger, and program mix - obtaining alignment before anything ships.&nbsp;</li> <li><strong>Analyze and report on performance.</strong> Own reporting on the programs and channels that you manage. Build dashboards, identify what's working and what's not, and bring a clear point of view on where to invest next - connecting program spend to marketing KPIs.</li> <li><strong&g