Sr. Director, National Accounts - Small Format

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.​

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu — confident, colorful, and bringing main-character energy to every moment. ​

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®— a born rebel, raising the bar with mind-body energy and zero compromise. ​

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. ​

At Celsius, we pride ourselves on empowering our people. Every employee has stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. ​

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. ​

This is the future of modern energy. This is Celsius. ​

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Sr. Director, National Accounts - Small Format

Remote: Open to fully remote candidates.

Travel Requirements: This position requires up to 50% domestic travel.

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $160-170

Position Overview

Reporting to the SVP, National Key Accounts, the Sr. Director, National Accounts is a strategic and executional leader responsible for managing key national retail relationships and leading a team of National Account Managers. This role supports enterprise growth goals by executing customer strategies, building high-impact joint business plans, and aligning cross-functional initiatives across assigned channels of business.

The Sr. Director will translate corporate direction into actionable retail plans, guide team performance, and act as a key liaison between field sales, internal stakeholders, and retail customers.

This position requires a highly driven, customer-first leader with strong analytical capabilities, people development skills, and the ability to operate at both a strategic and tactical level.

Requirements

• 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry, including team management experience.
• Proven ability to manage and grow large-format or convenience channel retail accounts.
• Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales.
• Bachelor's degree required; MBA or advanced degree preferred.
• Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems.
• Excellent leadership, communication, and negotiation skills.

Physical & Travel Requirements

• Must be able to travel ~40%, including multi-day overnight.
• Must be able to lift up to 50 pounds, at times.
• Must live within 1 hour of a major international airport.

Responsibilities

Leadership & Team Development

• Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts.
• Support professional development, performance management, and succession planning within the National Accounts team.
• Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives.

Customer & Channel Management

• Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders.
• Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards.
• Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs.

Cross-Functional Collaboration

• Act as a con