Director, Regional Brand Activation, Dermatology

Role Summary 

This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care.  Pfizer Dermatology has 3 on-market products and a robust pipeline.  The franchise grew 87% in 2024 and is poised for continued growth and success. 

• LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA).  

• CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).   

• Eucrisa, launched in 2017, is a topical steroid-free PDE4 inhibitor that is indicated for the treatment of mild-to-moderate Atopic Dermatitis.   

Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director.  The Regional Brand Activation Director is a critical field-based role within Pfizer’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth.  Reporting to the brand lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Market Access, Sales, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region.  This role ensures alignment with Pfizer’s national brand strategies while deploying locally-relevant tactics that optimize impact within the dermatology space. 

Key Responsibilities 

Regional Marketing Strategy & Execution 

• Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs. 

• Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions. 

• Execute localized brand marketing campaigns, peer-to-peer education programs, and patient initiatives to enhance brand visibility. 

• Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy 

Field Sales & Market Access Collaboration 

• Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness. 

• Support pull-through of national marketing strategies, customizing materials for regional implementation. 

• Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts. 

• Develop and distribute region-specific marketing tools to support Pfizer’s sales objectives and ensure brand messaging consistency. 

Congress & Event Strategy 

• Conduct annual assessment of regional congress recommendations based on brand strategy 

• Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement. 

• Identify and coor