Jobs and Careers

Campaign Manager, Programmatic/DSP

United States, United Statesfull_timeVerifiedPosted 14 Nov 2024

💰 $75,000/yr

About the role

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:

Do you want to join a company that takes pride in the work they do?
Do you want to work for a company that helps you navigate your career and invests in your development?
Is having an open and transparent leadership team important to you in your next role?

If you answered yes to the above questions, you are in luck… PulsePoint is hiring!A bit about us:PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.The Product You'll Be Working On:LIFE BY PULSEPOINT™, Everything you need to plan, activate, analyze and optimize your digital healthcare advertising campaigns - in one platform. Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.

CAMPAIGN MANAGER, PROGRAMMATIC

No one at PulsePoint knows the ins-and-outs of our healthcare marketing activation platform like the team members in our Programmatic Campaign Management group. They are the team behind the curtain, the hands on the keyboards, powering the campaigns of some of our agency clients and the Pharma brands they represent.

WHAT YOU'LL WORK ON

A Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Additionally, you'll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments.
Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.).
Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.).
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
Analyze results across programs, campaigns and segments and execute optimizations.
Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
Advanced post-campaign reporting, identifying trends and making recommendations for future investment.
Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams.
Consulting with Account Management and Sales teams to support account planning and client strategy.

WHAT YOU'LL ACCOMPLISH

You will be the subject matter expert for technical details on PulsePoint products and technology and provide guidance and support on RFPs and client meetings.
You will provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams.