KPBS Associate Director of Membership

Overview

The salary range for this position is $8,333.34 - $11,250 per month ($100,000 - $135,000 per year) depending upon qualifications and is non-negotiable.

 

The job posting for this position is scheduled to close on September 19, 2025 at 4:00pm (PST).

 

KPBS serves the greater San Diego community with informative, cultural, entertaining and educational television, radio, and digital programming.  KPBS TV/FM is the public television and radio station for San Diego.  Licensed to San Diego State University, KPBS supports and furthers the university’s educational and community service mission by informing, enlightening and empowering its audience.  It does so not only by presenting national and locally produced programming of value to its San Diego audience, but also by producing programming about San Diego and its people for distribution nationwide.

 

The membership area of KPBS functions to develop and implement strategies and tactics that bring core revenue to the station and to cultivate and build relationships with members and potential donors. The area includes the membership functions of database marketing and data quality, membership operations, digital fundraising, member engagement/cultivation, direct and e-marketing, audience services, on-air fundraising and the vehicle donation program. Combined membership area revenue expectations are set annually with a FY26 goal of $10.45M ($8.6M from membership and $1.85M from the vehicle donation program). 

 

KPBS’s Membership and Development departments collectively serve over 72,000 members which includes members at all giving levels. The Membership department manages the communications and relationships of active station members who donate less than $1,200 annually and regularly collaborates with other station departments. 

 

In response to shifting markets and the ways members consume their media, KPBS is pivoting to optimize both its operational and revenue-generating areas. In FY2025, the Membership Department developed five (5) subdivisions: Membership Analytics, Membership Acquisition (including On Air Fundraising), Membership Operations, Membership Engagement, and Audience Services. Each subdivision has established key performance indicators connected to the department’s strategic growth goals.

 

Perks you'll enjoy as a member of #teamKPBS

• Working on a college campus & in public media: Access to campus facilities and staff perks, farmer's market Tuesday's, tons of eateries, community events, entertainment, etc.
• Hybrid schedule/ remote work flexibility options (varies by job)
• 24 vacation days, 1 personal day & 13 holidays off (4+ days off over winter break)
• Enjoy a 'beautiful day in the neighborhood' with local employee discounts
• Opportunity drawings to attend SDSU basketball games, local concerts and events
• Discounts on local attractions (theme parks, entertainment, restaurants, memberships)
• Free wellness classes & programs
• Monthly pop-up events
• Full benefits packages that are unmatched (medical, dental, vision, life)
• Sick leave accruals and paid leave options
• On-site childcare at a discounted rate (based on availability)
• Opportunities for continued learning and professional development
• Flexible spending account(s)
• Employee assistance program
• Matching and voluntary retirement savings plan

Responsibilities

KPBS’s Associate Director of Membership is responsible for one of the largest revenue-generating segments of KPBS. This position will provide leadership to staff in strategic planning and tactical implementation of activities designed to raise significant annual donor support and revenue. The expected result is to exceed a targeted net contribution after expenses, and for acquiring, retaining, renewing, and cultivating members for long-term, successful relationships. 

 

In close and frequent collaboration with KPBS’s Director of Membership, this position is expected to lead efforts primarily in membership acquisition, partnership programs, and engagement. This position requires a high degree of leadership competency and the ability to recruit, assess, develop, and regularly coach department staff. The Associate Director is accountable for process and performance outcomes in their areas of responsibility.

 

This role will supervise key department staff to create annual growth in active memberships served within our membership programs. The department’s strategic plan places high value on deepening our partnership relationships as well as member experience and engagement. The Associate Director will serve as a strategic thought partner to the Director of Membership and station leadership.

 

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