Senior Ads Measurement Partner, Germany

<p><span>Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.</span></p><p></p><p></p><p><b><b>Our Team</b></b></p><p><span>The core Netflix Ads team is charged with building a new, best-in-class ads organization to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for Germany. </span></p><p><span>Netflix Ads Germany has seen amazing growth since launching, and there has never been a more exciting time to get involved. </span></p><p></p><p><b><b>Summary</b></b></p><p><span>Netflix’s Ads Germany Measurement team is looking for a new senior analyst to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are someone who is a self-starter, loves the details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix’s culture, make sure to read </span><a href="https://jobs.netflix.com/culture" rel="noopener noreferrer" target="_blank"><u>Seeking Excellence</u></a><span>.</span></p><p></p><p><b><b>Key Responsibilities</b></b></p><ul><li><p><span>Produce research and insights that tell the German Netflix’s Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach &amp; frequency, campaign verification, and campaign measurement. </span></p></li><li><p><span>Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the German Netflix Ads audience in comparison to competitors. </span></p></li><li><p><span>Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.</span></p></li><li><p><span>Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers. </span></p></li><li><p><span>Partner with the German Advertising Sales team with any day-to-day measurement requests.</span></p></li><li><p><span>Partner with advertisers to create category-specific learning agendas &amp; playbooks.</span></p></li><li><p><span>Product and engineering project management, for getting complex measurement integrations to market.</span></p></li><li><p><span>Support other team members with advertiser and category-specific learning agendas &amp; playbooks for Netflix</span></p></li></ul><ul><li><p><span>Be a TV/Video and Digital  expert. Have a deep understanding of the benefits of TV advertising and of the DE Netflix Ads Audience.</span></p></li><li><p><span>Develop case studies from ongoing and completed analyses.</span></p></li></ul><p></p><p></p><p><b><b>Experience &amp; Skills</b></b></p><ul><li><p><span> </span><span>At least 4 Years experience in media measurement and research at Streaming, TV, or digital media companies or media agencies.</span></p></li><li><p><span>Proficient in German and English</span></p></li><li><p><span>Strong understanding of methodology, data, and systems from syndicated research providers (e.g. AGF, GWI, Kantar, GfK…) as well as direct digital technology and analytics. </span></p></li><li><p><span>Experienced in effectiveness measurements such as Reach &amp; Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting. </span></p></li><li><p><span>Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying. Ideally with a TV focus</span></p></li><li><p><span>Dual TV/Video and digital experience is preferred </span></p></li><li><p><span>Demonstrated ability to generate strategic insights from rigorous analysis.</span></p></li><li><p><span>Self-starter with expertise in managing projects independently with a high attention to detail </span></p></li><li><p><span>Highly organised, and experienced in building and following processes to make working methods more efficient </span></p></li><li><p><span>Flexible and open-minded: able to thrive in a startup environment with ambiguity</span></p></li><li><p><span>Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.</span></p></li><li><p><span>Highly curious, always looking for the meaning behind data</span></p></li><li><p><span>Excellent writing and <span>presentation-buildin