Senior Director In-Center Marketing (m/f/d)

<p>Your assignments:</p><ul><li>Drive In-center downstream marketing annual budgeting to ensure adequate resourcing of marketing plans to support regional sales forecasts and strategic initiatives.</li><li>Coordinate with Product Management to optimize the commercialization strategy and execution of In-center products and services.</li><li>Closely partner with Commercial Operations (sales) team to create insightful metrics and reports on the effectiveness of marketing campaigns.</li><li>Prepare and maintain an annual In-center marketing plan (customer targeting, omni channel marketing plans and positioning, new product launch planning) aligned with the In-center strategy.</li><li>Accountable for assisting In-center Vertical and Value Stream Leadership and Product Management in the development and execution of external and internal marketing initiatives.</li><li>Oversee all HCP, Dialysis Provider, Payor, and Patient marketing tactics to sustain and increase profitable In-center business growth.  Includes traditional collateral, tradeshows, speaker's bureau, patient meetings, email campaigns, digital marketing, and social media.</li><li>Set direction and manage external marketing communications/advertising/PR agencies on a project specific basis. </li><li>Coach and mentor team of Regional Marketers to ensure they meet business unit and professional growth goals.</li><li>Lead preparation for marketing and educational materials to support commercial efforts (white papers, web site, training programs - internal and external, product brochures, etc.).</li><li>Create and develop strong partnerships with Commercial Operations (sales), CBS, Global Medical Office (GMO), Legal and Compliance teams.</li><li>Lead the global marketing council to understand broad-based market needs, develop plans to address, identify and distribute best practices to improve global marketing efficiencies.</li><li>Listen and understand market needs and bring those into In-Center strategy, value streams and product managers. Own the implementation of key In-center level strategies into downstream activities to achieve agreed upon KPIs.</li></ul><p></p><p>Your profile:</p><ul><li>Degree in Marketing or another business-related field (MBA preferred)</li><li>Minimum 15 years of global marketing/marketing communications experience</li><li>Minimum 10 years of global medical device/pharma experience</li><li>Minimum 10 years of global experience in driving sales through development and execution of marketing campaigns</li><li>Proven leadership skills and ability to work with all levels of management to influence positive change</li><li>Prior experience in managing direct reports</li><li>Solid knowledge and understanding marketing campaign metrics</li><li>Understand how to leverage and implement state-of-the-art digital marketing technologies</li><li>Robust knowledge of using CRM platforms such as SFDC is a plus</li><li>Fluent in English and very good in German (written and spoken)</li><li>Willingness to travel at least 50% of the time globally</li></ul>