Senior Director, NA Omnichannel Customer Engagement Lead

Job Title: Senior Director, NA Omnichannel Customer Engagement Lead

Location: Cambridge, MA

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The Senior Director, Omnichannel Customer Engagement - NA Omnichannel role oversees the key interface between brand marketing teams and the GTMC OC Team. They are responsible for a team that develops and executes an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. As part of these efforts, the Customer Engagement Lead will also be accountable for managing omnichannel capability development for their assigned brands, and ensuring that brand marketers are adopting best practice.

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Manage the interface between US Brand Marketing teams and the US Omnichannel team, ensuring a high performing end-to-end process from brand strategy to omnichannel marketing execution

• Engage with Brand and BU leaders on a regular basis to report on Omnichannel marketing performance, address key issues, and ensure close alignment on brand and BU priorities

• Work closely with brand marketing teams to ensure that brand marketing strategies are orchestrated effectively and efficiently by GTMC resources

• Champion new ways of working and successfully leverage digital technology/AI, insights, market research and analytics to drive impactful investment decisions, a climate of continuous measurement and performance improvement, and agile execution of omnichannel campaigns

• Ensure effective sharing of best practice and coordination of key initiatives across brands, both within the US, and – where required – at a global level

• Work cross-functionally with Sanofi colleagues to improve end-to-end processes, championing a data-led mindset

• Support brands in establishing new ways of working that streamline Omnichannel working

Lead and develop a team of customer engagement leads whose responsibilities include:

• Develop and execute US brands’ omnichannel strategy