Director Global To Partner Marketing
MicrosoftAbout the role
About the Team
With a vision to empower every partner to build, market, and sell AI-first solutions at scale, Global Partner Channel Solutions (GCPS) drives revenue outcomes with and through our entire partner ecosystem. The Global Partner Marketing & GTM team brings together go-to-market strategy, programs, and digital platforms to accelerate partner growth and elevate the end-to-end partner experience across every partner segment and archetype.
About the Role
The Director of To-Partner Marketing leads strategy, prioritization, and execution across GCPS-owned digital channels and integrated, AI-powered marketing and communications for the Microsoft AI Cloud Partner Program and Cloud Solution Areas. You will lead a team of partner marketing professionals accountable for translating business priorities into outside-in, partner-relevant narratives — grounding every message in the partner’s “what’s in it for me” (WIFM) and earning opportunity for partners serving all customer segments – SMB through Enterprise.
You will orchestrate data-driven, omnichannel partner journeys that attract, nurture, inspire, and retain partners; build measurement frameworks that connect marketing activity to partner activation, pipeline, and revenue; and harness generative AI and modern martech to deliver personalization and content velocity at scale. You will think and act both strategically and tactically, using business acumen, storytelling and a deep partner focus to balance the needs of partners and Microsoft.
This role provides team leadership for the Partner Book of News and editorial calendar strategy, the multi-year end-to-end digital partner journey, an integrated earned-media and social strategy, and the delivery of impactful partner communications globally.
Responsibilities
Team Leadership
Lead a high-performing, cross-functional, diverse, and inclusive team of marketing professionals — fostering AI fluency and a test-and-learn culture — with global accountability to:
- Lead and grow a high-performing, inclusive partner marketing team that operates as a center of excellence, scaling AI-enabled best practices, career development, and a test-and-learn culture.
- Set the integrated partner marketing narrative and messaging architecture for all partners in the Microsoft ecosystem, grounded in partner business models, personas, archetypes, and WIFM.
- Drive global execution across digital channels and full-funnel motions, influencing senior stakeholders and partners to deliver measurable partner and customer success.
Business Leadership
- Set a bold, data-driven vision and multi-year plan for partner marketing communications aligned to partner priorities and designed to exceed business goals.
- Translate market opportunity, partner insight, and TAM data into outside-in narratives and v-next GTM strategies that help partners capture the AI opportunity.
- Establish full-funnel KPIs, attribution, operational rigor, and governance across budget, ROI, brand, accessibility, privacy, security, compliance, and Responsible AI standards.
Modern Marketing, AI & Innovation
- Embed generative AI, Copilot, martech, and automation across the marketing lifecycle to increase speed, scale, personalization, localization, and campaign optimization while preserving quality and brand voice.
- Design AI-orchestrated, signal-based partner journeys and partner-based marketing motions that deliver the right message to priority cohorts at the right moment.
- Amplify the partner narrative through integrated earned media, AR/PR, social, executive thought leadership, partner hubs, events, and field-ready materials, continuously optimizing against engagement and business outcomes.
Qualifications
Required/minimum qualifications
- Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 7+ years sales, marketing, or business development experience OR equivalent experience.
- 5+ years people management experience.
- Master's Degree in Business Administration, or related field AND 6+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 8+ years sales, marketing, or business development experience OR equivalent experience.
Partner Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New
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