Director of Growth Marketing, Demand Generation (Contractor)

Landing AI delivers the leading data-centric, no-code platform for computer vision. Our flagship product, LandingLens uses cutting-edge AI technology to enable computer vision applications to be built and deployed 10x faster than before, thereby creating significant ROI. Our deep learning technology excels particularly in subtle or nuanced inspection problems where traditional rules-based machine vision does not work, and our proprietary data-centric AI technology helps our customers to achieve higher accuracy than other tools.

As a Director of Growth Marketing, Demand Generation (Contractor) you will:

• In this role, you will be reporting to the VP of Marketing & Growth and will be responsible for developing and implementing strategies to drive user adoption, engagement, and revenue growth through product-led and demand generation initiatives.
• Develop and execute a comprehensive product-led growth strategy, focusing on user activation, usage, retention, and monetization.
• Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.
• Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals.
• Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads.
• Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.
• Maximize user onboarding and adoption so right after signup, users are set up for max successPartner closely with the Sales, Analytics, Marketing Operations, Product and Engineering teams to create digital experiences for self-serve customers and assist with Sales and Monetization motions.
• Support Sales in the lead flow process to help drive customers to value faster and develop effective campaigns, content, and initiatives for a seamless transition for customers to go from self-serve to sales-sold.
• Design experiments and A/B tests to optimize user habit, retention and usage through digital and PLG motions.
• Working collaboratively with our Sales, Customer Success, Product and Engineering teams to align messaging and create compelling content and campaigns that drive customer engagement.
• Perform strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement and uncover and leverage new emerging channels to accelerate growth and workload expansion.
• Deeply assess our entire customer journey to identify, champion, and drive the cross-functional execution of optimizations that will yield greater leverage and scale in the business.
• Monitor, analyze, and report KPIs to ensure marketing initiatives reach revenue objectives.

Here is the background we'd like you to have:

• 7+ years of experience in demand generation, performance marketing, growth marketing, or a similar role, with deep experience in SaaS and product-led growth SaaS strategies
• 7+ years of B2D or B2B experience in growth marketing, lifecycle marketing, or account-based marketing (ABM), ideally in SaaS/Self-Serve. 
• Proven track record of driving user acquisition, onboarding, engagement, and revenue growth through product-led initiatives
• Strong analytical skills, with experience using data to inform product decisions and drive growth
• Familiarity with A/B testing, user testing, and other experimentation methods
• Excellent cross-functional collaboration and communication skills, with experience working in a fast-paced, high-growth startup environment
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
• Past experience working on lead flow with PLG growth (Sales, Customer Success) and GTM operational teams are a plus
• Drive to provide the best possible experience to our users and understanding of how to drive customer engagement and product usage through value-based marketing
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs and how to objectively measure your efforts and make decisions based on data
• A collaborative mindset - you love working with others and incorporating relevant feedback in a highly cross-functional environment
• An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion even if it means challenging the status quo
• 
  

Landing AI Benefits:

• Health: Our people and their dependents* are covered by comprehensive medical, dental, and vision plans. 
• Environment:  We provide an allowance for you to set up a workstation however you want. 
• Wellness: We offer a fitness st