Principal Associate, Marketing | SEO & Content Strategy | Business Cards & Payments

Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Marketing | SEO & Content Strategy | Business Cards & Payments

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven SEO & Content Strategy associate to help drive Business Cards & Payments SEO channel. This associate will play a critical role in our growth strategy, focused on acquiring new customers via SEO, and will partner regularly with other channels across Small Business Card, external agencies, partners across Product and Tech, and more. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization experience. 

The SEO Specialist will be responsible for bringing our SEO program to life. They will need to be able to thoughtfully execute end-to-end marketing practices - from organic keyword and competitive research, to agency and editorial briefing and creative development, through results analysis to feed the next cycle of work - to deliver impactful, bottom-line business growth. Excellent project management skills will be key to success. 

Responsibilities:

• Incorporate SEO best practices into new and existing content to improve organic rankings, traffic and new customer acquisitions

• Review organic search research (keyword analysis, competitive analysis, technical audits, etc.) to identify relevant trends and patterns to inform on-site & off-site roadmap

• Align with business strategic initiatives to drive changes and updates to keyword targeting based on need

• Manage analysis on SEO platform (keywords, page ranking, etc.) and report trends, opportunities

• Review performance metrics and recommendations to help prioritize and slate in site optimizations

• Review and provide feedback on web analytics and SEO reports to highlight business-relevant insights to be shared with key stakeholders

• Showcase excellent understanding of performance marketing, conversions, and online customer acquisition

• Proficient in tools like Ahrefs, Conductor, Semrush, Google Analytics, Google Search Console

• Manage marketing creative review processes in workflow management systems

• Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content

• Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics

• Highly effective communication skills with outstanding writing, editing, and presentation abilities

• Manage workload in agile environment

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 4  years of digital or marketing work experience

• At least 2 years of experience in SEO or SEM or content marketing

• At least 2 years of experience in web analytics or keyword planning tools 

Preferred Qualifications:

• At least 2 years of experience in financial services or highly-regulated marketing

• At least 2 years of experience in Brand strategy 

• At least 5  years of digital or marketing work experience

• At least 3 years of experience in SEO or SEM or content marketing

• At least 3 years of experience in web analytics or keyword planning tools 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehens