Social Media Associate Director

<p><strong>ABOUT M18</strong></p> <p>M18 is a leading public relations company specializing in the intersecting fields of hospitality, real estate, and design. With a unique understanding of today's cultural, business, and media landscapes, our mission is to develop and execute strategic, high-impact public relations campaigns that engage the public with compelling and meaningful storytelling. We represent a high-profile group of the most innovative companies, projects, and people within our areas of focus. While our projects are diverse in concept, scale and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.</p> <p><strong>ABOUT THIS ROLE</strong></p> <p>We are seeking a talented Associate Director of Social Media to lead social media initiatives for the agency’s clients. This role will be responsible for creating, curating and/or sourcing and publishing original copy and visual content, scheduling content across platforms and daily community management. The successful candidate will have a proven track record of delivering social marketing results, with the ability to plan from scratch and drive ideas from conception to execution.</p> <p><strong>Role location:</strong> This role is based in our New York, N.Y. office on a hybrid basis.&nbsp;</p> <p><strong>ACCOUNTABILITIES:</strong></p> <p>As an Associate Director of Social Media, you will:</p> <ul> <li>Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals</li> <li>Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms</li> <li>Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies, to elevate storytelling and extend brand reach</li> <li>Manage day-to-day client communications, providing strategic guidance, performance insights, and recommendations for optimization</li> <li>Partner closely with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives</li> <li>Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy</li> <li>Mentor and support junior staff, ensuring best-in-class execution and professional growth across the team</li> </ul> <p><strong>ESSENTIAL SKILLS:</strong></p