Senior Product Marketing Manager

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

The Sr. Product Marketing Manager for G2 Demand: Buyer Intent, Content and Market Intelligence will shape the positioning, go-to-market strategy, and success of company profiles and review products on the G2 platform. You will collaborate closely with Product Management to provide market-driven insights, inform product development, and create compelling messaging that helps customers understand the value of building their brand on G2, especially in today’s new landscape of what’s influencing LLM results. This role is crafted for an ambitious marketer seeking growth in product marketing and hands-on ownership of critical platform capabilities.

In This Role, You Will: 

Positioning and Messaging

• Develop Product Positioning and Messaging

  • Create clear, differentiated positioning for G2 buyer intent, content and market intelligence capabilities (20%).

    • Why: To drive adoption and awareness of key product areas.

    • How: Gather customer and competitor insights to refine messaging.

• Value Proposition and Content

  • Design concise narratives showcasing the benefits of G2 buyer intent data, content and market intelligence offerings (15%).

    • Why: To communicate value to sellers and buyers.

    • How: Create sales collateral, datasheets, G2U course suggestions, in-app messaging, and website copy.

• Market Research and Differentiation

  • Analyze market trends, buyer feedback, and competitive offerings (10%).

    • Why: To inform product enhancements and stay ahead of industry shifts.

    • How: Conduct surveys, win/loss interviews, and market scans.

Go-to-Market Strategy & Product Launches

• Go-to-Market Planning

  • Develop and execute GTM strategies for new features and updates (5%).

    • Why: To maximize seller engagement and product success.

    • How: Partner with Product, Sales, and Enablement teams.

• Launch Execution

  • Develop launch plans, coordinate cross-functional activities, and drive readiness (25%).

    • Why: To ensure smooth and impactful product or feature launches.

    • How: Lead launch calls, develop FAQs, and gath