Sr Manager/Director Product Marketing

Company & Culture

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety.

 

At Welldoc, you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us.

 

Job Purpose

Reporting to the Chief Marketing & Strategy Officer, the Director of Product Marketing will lead the strategic positioning, messaging, and go-to-market execution for Welldoc’s digital health solutions. You will be responsible for communicating product capabilities and experience across B2B enterprise partners (Health Plans, Health Systems, Employers) and B2B2C end-users (patients/members). You will serve as the critical bridge between Product, Clinical, Regulatory, Sales, Client Success and the broader marketing team, translating complex clinical capabilities into compelling market stories. A key focus of this role is ensuring that our commercial value proposition is powerful yet compliant, strictly adhering to the regulatory guardrails of our Class I and Class II medical device status.

 

Responsibilities

 

• Maintain an expert-level command of all Welldoc’s product offerings, ensuring a deep, detailed understanding of core functionality, consumer/care team flows, and all incoming features and updates.
• Craft and own the positioning framework for Welldoc’s platform, ensuring clear differentiation in a crowded digital health market.
• Articulate the value of our clinical and AI capabilities, translating technical features into clinical benefits (outcomes, ROI, efficiency) that resonate with buyers and consumers.
• Partner closely with cross-functional team members (regulatory, quality, clinical, legal) to ensure all product messaging—from website copy to sales decks—aligns with FDA Class I and Class II guidelines and privacy laws.
• Execute the GTM strategy for new product releases and clinical enhancements. Coordinate cross-functionally to ensure Sales, Customer Success, and Clinical teams are aligned.
• Work with design and clinical teams to equip the sales team with high-impact tools (interactive demos, video, etc.) that showcase product capabilities, features and clinical value.
• Collaborate with the clinical and marketing teams to develop consumer-facing content (in-product, email, SMS) that drives B2B2C engagement while adhering to clinical safety guidelines.
• Partner with product and marketing design teams to develop visual assets that showcase the user experience (UI/UX) and roadmap vision across channels (i.e., website, social).
• Collaborate with clients in developing content in support of branded/white label product offerings.

• Support market research initiatives to inform product positioning and messaging.

• Maintain a "pulse on the market." Analyze competitor positioning and regulatory status (e.g., cleared vs. non-cleared solutions) to refine Welldoc product differentiation.

• Work cross-functionally to analyze data to assess product engagement and assess opportunities to improve user journey and communications.

• Collect insights from client-facing teams and the market to identify "white space" opportunities and provide commercial input into the Product Roadmap.

Required Skills & Experience

• 5+ years of experience in product marketing, preferably within the healthcare or technology sectors. Applicants without direct healthcare experience will not be considered.
• Strong understanding of healthcare regulations and technology applications in clinical settings.

• Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences).Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions.
• Expert-level program and project management proficiency, including managing multiple, complex, multi-ch