MarTech Enablement Senior

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

As a dedicated MarTech Enablement Senior, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. Owns and innovates the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360 and other MarTech solutions.

Champions a culture of learning and adaptability by designing scalable, user-centric enablement frameworks that accelerate adoption and optimize performance. Oversees the development and delivery of training programs, communication plans, and best practices to ensure seamless integration of new technologies into business workflows to drive results.

Partners with senior stakeholders across marketing, technology, and operations to serve as a thought leader, inspiring teams to embrace innovation and continuously improve their technical proficiency. Ensures a streamlined, future-ready enablement strategy that evolves with industry trends and positions the organization at the forefront of marketing technology transformation.

Facilitates the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers' (internal/external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employs User Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market. Develops the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments.This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.

• Translates Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.

• Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).

• Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts.

• Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs.

• Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.

• Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities.

• Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership.

• Conducts internal and external research and conducts situational analysis to identify and apply industry best pract