Lead Director Digital Product Adobe Web & App Personalization

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Job Summary:

The Enterprise MarTech Product team is an enterprise team that drives incremental business value with personalized, data-driven, contextually relevant connected experiences across the CVS Retail, Pharmacy and Health Care businesses. The Digital Product Lead, Web & App Personalization is a key role, who understands how data and insights can come together to create highly personalized web and app experiences.    This role works closely with digital and marketing leaders across the CVS Health lines of business to assess business goals, strategic objectives and gather use cases to build a comprehensive and actionable multi-year roadmap for our B2C and B2B businesses. The Digital Product Lead for Web and App Personalization Enablement is responsible for envisioning the art of the possible, working across teams to bring the product vision to life.

CORE RESPONSIBILITIES:

• Work with digital, marketing and analytics leaders to gather and rationalize desired business outcomes, key use cases, and strategic product requirements.
• Collaborate with Technology cross functional teams, solutions architects, and strategic partners to cultivate and deliver a multi-year product roadmap.
• Evangelize and drive content optimization and personalization initiatives at scale via adobe AJO and Adobe Target and leveraging Adobe CDP coupled with additional customer data insights.
• Develop roadmaps for adoption of Adobe’s personalization tools across the enterprise.   Be an advocate of MarTech and communicate current and target-state capabilities across the organization to drive alignment, adoption, and education.
• Focus on delivering business outcomes, like improving customer acquisition, engagement, customer/member experiences and better healthcare to customers.
• Work within Agile and Waterfall teams to develop a backlog of user stories.
• Act as Product Lead in cross-functional agile teams, helping drive continuous delivery.
• Stay current on industry trends within personalization and data platforms, and channel execution.
• Manage small team including product owner and matrix lead engineering and architecture.

Required Qualifications:

• 7+ years of experience working as a technology-focused Product Owner.
• 5+ years of experience working in Marketing Technology.
• 5+ years of hands-on experience with personalization technology (Adobe Target, Adobe AJO) and product ownership of the platforms.
• 5+ years of hands-on experience with customer data repositories (Adobe CDP preferred) and using customer data to create online.
• 5+ years of hands-on experience with Adobe DAM, and Adobe AEM with specific experience developing and implementing personalization use cases leveraging Content Fragments and Experience Fragments.
• Ability to get hands-on and demonstrate use of the tools with stakeholders to help spear head adoption and remove blockers due to gaps in knowledge.
• 5+ years of experience or knowledge of web optimization and Test & Learn tools (Google Optimize, Optimizely, Oracle Maxymiser, Monetate).
• 2+ years of experience or knowledge of web analytics platforms and visualization tools (Google Analytics, Adobe Analytics, Data Studio, Tableau).
• 5+ years of experience as a subject matter expert with some of the following technologies: Adobe experience Cloud, Content Management (e.g., AEM, Drupal, Contentful, headed vs. Headless), Digital Asset Management (e.g., AEM, Stibo, Aprimo, Scene 7. Dynamic Media,) and Workfront.
• Experience in developing highly personalized content ecosystem for digital presentation layers (e.g., web and app) leveraging modern personalization techniques and marketing technology tools for web in both headed and headless scenarios.
• Partner with business, Engineering, and architecture to develop innovative enterprise-wide solutions for content ecosystem.  
• Communicate marketing needs to our content Product/engineering teams and partner with them to help set solution vision, strategy, and roadmap.
• Proven experience leading MarTech strategy and ability to develop a comprehensive MarTech visio