Director, Media Analytics – Americas

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

Position Overview 
We’re seeking a Director, Media Analytics – Americas to lead media measurement, performance analysis, and insight generation across the Americas region. This role is both strategic and hands-on: the Director will initially own analyses and reporting themselves while also shaping the longer-term vision for a regional team. 

This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja’s fast-moving culture — balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity. 

Key Responsibilities 

• Regional Leadership: Serve as the media analytics lead for the Americas, developing strategy while also executing hands-on analytics work. 

• Team Development: Shape the future Americas media analytics team by identifying needs, mentoring talent, and influencing future headcount plans. 

• Cross-Channel Analytics: Lead measurement across all media types (digital, social, retail, traditional), integrating data into a holistic performance view. 

• Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate. 

• Macro Analysis: Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth. 

• Stakeholder Partnership: Collaborate with Marketing, Brand, and Finance leaders to provide actionable insights that shape investment decisions. 

• Testing & Measurement Roadmaps: Drive the Americas test-and-learn agenda, including MMM, attribution, incrementality, and rapid experimentation. 

• Insight Communication: Deliver compelling, concise narratives that influence executives and accelerate decision-making. 

Attributes & Skills 

• Bachelor’s or Master’s degree in Marketing, Analytics, Statistics, Economics, or a related field. 

• 10+ years of experience in marketing/media analytics, with proven leadership responsibility. 

• Deep expertise in media measurement across both digital and traditional channels. 

• Strong experience leading analytics in a consumer-driven business, preferably CPG or retail. 

• 2+ years’ experience applying advanced data visualization, statistical modeling, and forecasting techniques. 

• Ability to both do the work and set the vision for building a regional team. 

• Excellent communication, influencing, and executive presence. 

• Proven ability to thrive in fast-paced, dynamic environments where speed-to-insight is critical. 

Work Environment 
This is a primarily on-site role based in Needham,