Associate Director, Media Excellence Lead, Omnichannel Insights & Execution

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.

Sumitomo Pharma America (SMPA) is focused on delivering therapeutic and scientific breakthroughs in areas of critical patient need spanning psychiatry & neurology, oncology, urology, women’s health, rare disease, and cell & gene therapies. The company’s diverse portfolio includes several marketed products and a robust pipeline of early- to late-stage assets. Building on Sumitomo Pharma’s 125-year legacy of innovation, SMPA leverages proprietary in-house technology platforms and advanced analytics capabilities to accelerate discovery, development, and help bring novel therapies to patients sooner. SMPA is a Sumitomo Pharma company. [For more information, visit Sumitomo-pharma.com]

Job Overview

The Associate Director, Media Excellence Lead, Omnichannel Insights & Execution will play a critical role in developing and executing omnichannel marketing strategies to enhance customer engagement and drive business outcomes. This role combines customer insights, data analytics, and campaign execution, ensuring that omnichannel initiatives are aligned with broader business goals. You will collaborate closely with cross-functional teams, including Marketing, Sales, Operations, and IT, to create a seamless and personalized customer experience across multiple channels.

Key Duties and Responsibilities:

• Assist in the development and execution of omnichannel marketing strategies that integrate digital and traditional channels.
• Collaborate with the Senior Director and other stakeholders to refine and optimize customer journeys, ensuring a cohesive and seamless experience across all touchpoints.
• Analyze customer behavior, preferences, and segmentation to generate actionable insights that guide marketing strategy and improve customer experiences.
• Drive continuous optimization using tools, including Campaign Manager, Crossix, NPI-level data, and GA360 to ensure that the right message is delivered to the right customer at the right time
• Develop and maintain reporting frameworks to track campaign performance and ROI across all channels.
• Oversee the day-to-day execution of omnichannel marketing campaigns, ensuring campaigns are launched on time, within budget, and take into account prior learnings.
• Connect digital customer interactions with offline/in-person behaviors to optimize the customer journey and measure impact of marketing efforts.
• Ensure effective integration of content, design, and messaging across all channels (e.g., email, digital ads, social media, direct mail, mobile) to create consistent customer experiences across all platforms
• Collaborate with cross-functional teams (e.g., Sales, IT, Digital Marketing) to coordinate campaign logistics, drive alignment on omnichannel strategies/business goals, and ensure seamless execution across systems and platforms.
• Serve as the center of excellence for media across the organization, fostering a culture of data-driven decision making, sharing best practices across the SMPA portfolio.
• Support in Marketing Mix and Multi-Touch Attribution Analysis, ensuring results are actionable and that scenarios can be performed to weigh tradeoffs and benefits of budget optimizations.
• Continuously monitor and assess campaign performance, identifying areas for improvement and optimization.
• Use customer insights and performance data to refine campaigns, increase customer engagement, and improve conversion rates.
• Develop NPP Measurement Frameworks and report on key performance indicators (KPIs) in order to present actionable recommendations for campaign adjustments to senior leadership.
• Support the mapping and optimization of customer journeys across all digital and offline touchpoints to deliver personalized and relevant experiences.
• Assist in identifying gaps in the customer experience and propose soluti